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As a member of our Regional Marketing team, you’ll play a key role in our journey towards becoming a more global, customer-centric marketing organization. The Marketing Program Specialist will support the execution of impactful field marketing activities across the UK and region, driving brand visibility, generating leads, and creating memorable customer experiences through events and campaigns.
Job Responsibility:
Support and execute the annual events programme to strengthen Malvern Panalytical’s brand and customer engagement
Drive demand generation, pipeline acceleration, and nurturing programs that deliver measurable business growth (MQLs, Opportunities, Revenue)
Partner with stakeholders across the business to deliver localized campaigns, events, product demonstrations, and customer-focused initiatives
Ensure marketing programs are executed efficiently, on time, and within budget, while maintaining GDPR and compliance standards
Monitor, forecast, and report on marketing performance, optimizing tactics across webinars, campaigns, and digital platforms
Contribute to the professional image of Malvern Panalytical and positively influence customer satisfaction
Requirements:
BA or BS degree required
Master’s or MBA preferred
4+ years in B2B marketing, with proven success in events, demand generation, and sales enablement
Experienced in data-driven marketing strategy, planning, and budget allocation
Strong communicator, able to influence stakeholders across local, regional, and global levels
Culturally agile, with the ability to work effectively with geographically dispersed teams
Strong organizational and time management skills, with attention to detail
Ability to analyse and report on campaign effectiveness, and continuously improve outcomes