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Robert Half’s marketing & creative client is looking for a Marketing Program Manager for a 6 – 12+ month contract in Boston. This is a hybrid, 40 hour-per-week opportunity; candidates must be willing to work onsite in Boston 2 days per week (other office locations include Raleigh, NC and Nashville, TN). The Marketing Programs Manager will oversee campaign strategy and activation, driving brand growth, generating leads, and boosting sales opportunities.
Job Responsibility:
Design and execute integrated marketing campaigns for business, product, and channel priorities
Own campaign calendar, content needs, automation workflows, and event support
Build demand and lead nurturing programs to move prospects through the funnel
Collaborate with internal teams and external agencies for campaign delivery
Manage project timelines and creative resources for high-quality execution
Monitor campaign KPIs and optimize tactics for ROI
Manage budgets and align spend with performance goals
Report on program results and insights to refine future campaigns
Requirements:
Degree in marketing, communications, or related field
3 - 5+ years B2B marketing, with integrated program management experience
Experience with Salesforce Marketing Cloud preferred
Skilled in segment and channel marketing, demand generation, and lead conversion tactics
Strong collaboration and stakeholder management in a matrix environment
Experience across digital marketing channels
Excellent communication and project management abilities
Experience with Workfront or similar project management systems
Detail-oriented
Self-starter
Nice to have:
Knowledge of Adobe Creative Suite a plus
What we offer:
medical, vision, dental, and life and disability insurance