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We are looking for a Marketing Program Manager to join the Herd. Reporting to the VP, Marketing, the Marketing Program Manager manages various growth marketing initiatives such as acquisition campaigns, account-based marketing, registry promotions, and go-to-market programs. The role demands a deep understanding of digital marketing principles and the ability to analyze market trends, business data and customer behavior to identify growth opportunities that drive new business and upsell/cross sell opportunities from within our customer base. This is a hands-on role that involves developing strategies, doing market research, producing campaigns, managing budgets, analyzing performance and ensuring alignment with our OKRs. In order to be successful, the marketing program manager possesses a combination of strategic, creative, and analytical skills in order to design and execute successful marketing programs. Proficiency in our corporate tools and systems is necessary for planning, executing, and measuring their programs. This includes HubSpot, Asana, Google Analytics and Google productivity suite.
Job Responsibility:
Driving new business through data-driven growth strategies focused on customer acquisition, activation, and retention
Producing customer nurture programs that generate upsell and cross sell opportunities within our customer base
Managing the research, planning, execution, and measurement of marketing campaigns, ensuring they resonate with target audiences and drive desired business outcomes
Producing reports and tracking performance against goals and budget
Liaising with product teams on go-to-market strategies and execution
Managing promotional set-up, reseller sign-up, analytics, and reporting for MDF programs with registry partners
Orchestrating program timing to ensure effective execution and avoiding campaign fatigue with contacts
Generating reports and analysis of program effectiveness and delivering regular updates to key stakeholders
Requirements:
Minimum of 7 years of program management, or related function like growth marketing, in either an agency or B2B technology company
Minimum 5 years of acquisition planning and go-to-market experience
Excellent analytical skills that drive insights and performance marketing
Familiarity with agile marketing and running in two-week sprints
Excellent communication skills and the ability to manage stakeholder expectations
Familiarity with ChatGPT or other AI tools for creating program calendars
Experience with HubSpot, including content management and marketing automation, would be an asset
Ability to lead through influence and work collaboratively in a fast-paced environment
Nice to have:
Experience with HubSpot, including content management and marketing automation, would be an asset
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