Marketing Program Manager

• Develop and execute Cambly's SEO/AEO program to increase organic search visibility and ranking for high-intent keywords across markets in APAC, LATAM, and Europe, including localized blog strategy, influencer partnerships for backlinks, and technical SEO implementation in partnership with the Product team
• Develop global social media strategy with localized content approaches for different markets and platforms, including Instagram optimization and YouTube expansion plans
• Outline measurable goals and create monthly reports on how we are tracking against them
• Create content strategy centered on social proof: user testimonials, tutor spotlights, student success stories, and product education that drives conversion and builds community trust
• Build community management frameworks for global platforms (including Naver - Korea, among others), local review sites, and global social channels with culturally relevant messaging
• Manage SEO content agencies and coordinate with creative teams (designers, video editors, copywriters) to produce high-quality, on-brand content at scale
• Track, analyze, and report on SEO, social, and community performance metrics to measure impact, inform strategy iterations, and present insights to leadership
• Partner with Growth, Product, and Marketing teams to align content strategy with business goals while monitoring competitive landscape and platform trends in target markets

• 5+ years of experience in SEO, content strategy, or digital marketing with proven track record of building and scaling organic channels
• Demonstrated expertise in SEO/AEO strategy, including technical SEO, content optimization, and link-building programs
• Strong understanding of social media platforms, algorithms, and content strategies across multiple channels (Instagram, YouTube, TikTok, etc.)
• Experience developing and executing content strategies that drive measurable business results (traffic, engagement, conversion)
• Experience managing agencies, freelancers, or content teams to produce high-quality work at scale
• Proficiency with analytics tools (Google Analytics, SEMrush, Ahrefs, or similar) and ability to translate data into actionable insights
• Excellent project management skills with ability to manage multiple initiatives simultaneously
• Excellent written and verbal communication skills in English

• Familiarity with international or APAC markets, particularly Japan and Korea
• Familiarity with AI tools for content optimization and SEO research
• Experience in language learning, education technology, or subscription businesses
• Knowledge of video content strategy for YouTube, Instagram Reels, and TikTok
• Background managing influencer content programs or creator partnerships

Pre-IPO Stock Options