Marketing Program Management Senior Analyst, Citi

Citi

Location:
United States, Charlotte, North Carolina ▼
Jacksonville, Florida
Schaumburg, Illinois
Irving, Texas

Category:
-

Contract Type:
Not provided

Salary:

81600.00 - 122400.00 USD / Year

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Job Description:

The Program Management Lead Analyst will join the Audience Management team, with specific focus on Lending targeted Marketing offers to Existing Customers. Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels.

Job Responsibility:

Manage offer targeting and implementation across multiple online and offline channels
Educate marketing partners on new toolsets and help develop best-in-class customer centric campaign strategies
Provide insight driven recommendations to optimize strategies and enhance operational process components
Primary liaison with Marketing Program Managers, Analytics, and Risk to develop sound Business Requirements
Direct Oversight of List Processing Vendor team to support successful campaign execution
Direct working relationship with In-Business Control team for monthly Control monitoring and testing
Active participation in Strategy meetings and daily Scrums

Requirements:

3-5 years of experience in a digital or database marketing role, preferably in financial services
3-5 years of strategic business analysis
aptitude in displaying and communicating data analysis and results within a CRM focused environment
Experience with Direct Marketing of Banking offers across digital/online channels and traditional offline channels preferred
Understanding of legal, regulatory environment and experience within a highly controlled environment preferred
Experience with consumer lending or 3rd party marketing preferred
Experience with digital marketing and vendor management preferred
Acumen working in a technical environment to solve business related problems
SQL required
SAS experience is a plus
Experience analyzing marketing efforts, including dashboard reporting and MIS
Optimization experience a plus
Salesforce Marketing Cloud experience a plus
Digital Marketing and Email Deployment experience a plus
Bachelors/University degree or equivalent experience

Nice to have:

SAS experience
Optimization experience
Salesforce Marketing Cloud experience
Digital Marketing and Email Deployment experience

What we offer:

Medical, dental & vision coverage
401(k)
Life, accident, and disability insurance
Wellness programs
Paid time off packages including vacation, sick leave, and paid holidays
Discretionary and formulaic incentive and retention awards

Additional Information:

Job Posted:
September 02, 2025

Expiration:
September 05, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Marketing Program Management Senior Analyst