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Marketing Program Analyst

United States, Columbus 30.00 USD / Hour · Job Posted June 16, 2026
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Job Responsibility

  • Plan & communicate channel-level content aligned to brand priorities, product launches, promotions, and seasonal moments
  • Ensure campaign content aligns with brand, channel & audience strategies to maximize relevance
  • Evaluate historical performance to recommend content themes, messaging angles, and creative approaches that resonate with target audiences
  • Provide data driven guidance on copy, CTAs, messaging hierarchy, and creative elements that drive higher engagement
  • Identify content gaps or opportunities for innovation within the calendar
  • Review all campaign content for accuracy & ensuring it meets strategic objectives prior to customer-facing deployment
  • Validate real-time campaign deployments for content accuracy, campaign rendering, and linking
  • promptly flagging any issues and seeing through to resolution
  • Analyze campaign performance (click through rates, conversion, revenue contribution) on weekly basis, identifying optimization opportunities across subject lines, send times, creative, and segmentation
  • Maintain SMS budget allocation and documentation, including circulating invoices for approval
  • Support ad-hoc reporting and analysis as needed to translate raw data into concise insights that guide strategic decisions across category, offer and campaign performance

Requirements

  • 3+ years of experience in Mobile Messaging (Push/SMS strategy, segmentation, and execution)
  • Experience working in Attentive, Smartsheet, Adobe Workfront & Service Now
  • Experience in Budget management
  • Strong analytical skills and exceptional QA discipline
  • Strong communication and cross functional alignment
  • Quick learner with strong tool fluency

What we offer

  • medical
  • dental
  • 401(k)
  • direct deposit
  • commuter benefits

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