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Plan & communicate channel-level content aligned to brand priorities, product launches, promotions, and seasonal moments
Ensure campaign content aligns with brand, channel & audience strategies to maximize relevance
Evaluate historical performance to recommend content themes, messaging angles, and creative approaches that resonate with target audiences
Provide data driven guidance on copy, CTAs, messaging hierarchy, and creative elements that drive higher engagement
Identify content gaps or opportunities for innovation within the calendar
Review all campaign content for accuracy & ensuring it meets strategic objectives prior to customer-facing deployment
Validate real-time campaign deployments for content accuracy, campaign rendering, and linking
promptly flagging any issues and seeing through to resolution
Analyze campaign performance (click through rates, conversion, revenue contribution) on weekly basis, identifying optimization opportunities across subject lines, send times, creative, and segmentation
Maintain SMS budget allocation and documentation, including circulating invoices for approval
Support ad-hoc reporting and analysis as needed to translate raw data into concise insights that guide strategic decisions across category, offer and campaign performance
Requirements
3+ years of experience in Mobile Messaging (Push/SMS strategy, segmentation, and execution)
Experience working in Attentive, Smartsheet, Adobe Workfront & Service Now
Experience in Budget management
Strong analytical skills and exceptional QA discipline
Strong communication and cross functional alignment