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Marketing Pricing And Automation Analyst

https://www.roberthalf.com Logo

Robert Half

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Location:
United States, Riverwoods

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Category:
-

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Contract Type:
Employment contract

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Salary:

Not provided

Job Description:

In this role, you will leverage data-driven insights to optimize customer onboarding, application processing, and servicing efficiency for a financial client. This position is ideal for a professional passionate about using data to improve processes and outcomes in a lending operations setting.

Job Responsibility:

  • Conduct detailed pricing analyses for direct mail, digital, and partner channels to understand customer response, profitability, and conversion trends
  • Build and maintain automated dashboards and reporting tools to monitor the performance of pricing and offers in marketing campaigns
  • Develop test-and-learn pricing strategies by designing experiments, analyzing results, and identifying actionable insights
  • Collaborate cross-functionally with marketing, data science, and finance teams to ensure pricing decisions align with customer value and overall business objectives
  • Automate workflows to enhance offer targeting, pricing accuracy, and operational efficiency utilizing tools such as SQL, Python, or R
  • Prepare and maintain documentation and controls for pricing logic, segmentation rules, and automation processes.

Requirements:

  • Bachelor’s degree in Marketing Analytics, Data Science, or a related field
  • 5+ years of experience in marketing analytics, pricing analytics, or performance reporting, ideally within financial services or digital marketing
  • Proficiency in SQL and at least one scripting language (e.g., Python, R) to extract and automate data processes
  • Hands-on experience with data visualization tools such as Tableau or Power BI
  • Strong understanding of pricing strategy, A/B testing methodologies, and ROI measurement
  • Familiarity with cloud data environments like Snowflake or AWS Redshift is a plus
  • Ability to analyze Marketing P& L to ensure alignment with business objectives and profitability targets.

Nice to have:

Familiarity with cloud data environments like Snowflake or AWS Redshift.

What we offer:
  • Access to top jobs
  • competitive compensation and benefits
  • free online training
  • medical, vision, dental, and life and disability insurance
  • eligibility to enroll in 401(k) plan.

Additional Information:

Job Posted:
May 10, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:
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