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The Marketing & PR Coordinator supports the Production Manager in developing and executing marketing, PR, social media, and business development strategies for the company’s vertical video content and integrated game projects within the app. This role requires a strong understanding of social media ecosystems, user-generated content (UGC), promotional integrations, and mid-level knowledge of film production workflows. The ideal candidate is organized, proactive, and able to move initiatives forward independently when needed.
Job Responsibility:
Assist in developing and executing marketing and PR campaigns for vertical content and game-integrated media
Coordinate press releases, outreach, media lists, and communication with influencers, partners, and external agencies
Support brand positioning and messaging across all platforms
Monitor campaign performance and provide analytics, reports, and recommendations
Identify and pursue partnership opportunities with brands, agencies, creators, and media groups that align with the company’s app and content initiatives
Assist in pitching promotional integrations and sponsorship packages to potential partners
Support the Production Manager and executives in generating new revenue opportunities through content collaborations, branded content, and in-app promotional placements
Maintain relationships with partners and potential clients, ensuring follow-up, timely communication, and tracking of outreach efforts
Give directions to create, manage, and track social media plans and content calendars aligned with production timelines
Oversee UGC initiatives, challenges, creator collaborations, and app-based engagement strategies
Ensure cohesive cross-platform messaging to drive awareness and user acquisition for the company’s app
Analyze social trends, audience behavior, and platform updates to optimize campaign performance
Collaborate with the Production Manager to align marketing efforts with production schedules, shoots, and release plans
Manage on-set and post-production marketing elements (BTS content, talent social deliverables, vertical captures, etc.)
Coordinate with production teams to ensure marketing needs are accounted for in budgets, schedules, and production logistics
Assist in preparing and tracking marketing budgets, vendor costs, social media spend, and promotional allocations
Review production schedules to identify marketing opportunities and deadlines
Support financial reporting and reconciliation related to marketing/PR activities
Maintain strong communication between Production, Marketing, and App/Product teams
Work independently when necessary to initiate outreach, coordinate creators, or execute social media tasks
Maintain organized documentation, campaign assets, schedules, and reporting
Requirements:
2–4 years of experience in marketing, PR, social media, digital content, production, or business development
Strong understanding of social media platforms (TikTok, Instagram, YouTube, etc.) and UGC ecosystems
Familiarity with film production processes, vertical video workflows, and basic production terminology
Experience coordinating budgets, schedules, and financial documentation
Ability to work in a fast-paced environment and manage multiple priorities
Excellent writing, communication, and organizational skills
Creative mindset with awareness of current trends in social media and digital entertainment
Proficiency with social media management tools, basic analytics, and standard office software
Nice to have:
Experience in app-based content ecosystems or interactive/vertical media
Background in entertainment marketing, PR, talent/social creator management, or business development
Knowledge of integrated game mechanics or gamified content experiences
Experience pitching brand partnerships or coordinating sponsorships is a plus