Marketing Performance Specialist

• Advanced data analysis of the performance of marketing activities across countries
• conduct in-depth analysis using advanced analytical tools
• leverage multiple data sources to assess the performance of marketing activities
• support comprehensive reporting frameworks
• leverage data visualization tools
• ensure data integrity and accuracy
• identify gaps and opportunities to improve marketing performance
• work with country teams to improve and standardize reporting
• identify new metrics
• provide recommendations and support development
• collaborate closely with Integrated Media, Customer Engagement/CRM, Data & Analytics, and Digital teams
• preparing Global Learning summaries
• responding to ad-hoc requests

• Strong analytical mind-set
• excellent communication skills
• passion for following up on goals and performance
• advanced training in marketing, communications, business management, data analytics, or equivalent
• at least 5 years of experience in Marketing, Strategic Planning, Customer Engagement, Media Performance, or Data Analytics
• knowledge of global brand positioning
• consumer and customer insights
• leveraging data and performance measurement tools
• implementing change initiatives
• marketing analytics, performance evaluation, media and/or financial measurement
• strong analytical techniques
• managing stakeholder relationships
• advanced proficiency in statistical tools and software such as SQL, R, Python, and Excel
• data visualization tools like Tableau, Power BI, Looker Studio, or similar
• exceptional analytical skills
• superior communication and interpersonal skills
• strong project management skills
• Bachelor’s degree in marketing, Business, Statistics, Economics, or a related field
• advanced degree preferred

Strong knowledge about the IKEA brand, concept, culture, values, and ways of working