Marketing Performance Leader

• Defining and owning the Marketing Performance Framework - KPIs, measurements, and reviews
• Driving significant improvements in ROI across paid, owned, and earned media channels
• Leading performance analysis and sharing key insights to influence marketing strategies globally and locally
• Collaborating closely with Customer Engagement, Integrated Media, and Marketing Communications teams to identify growth opportunities and deliver integrated marketing plans
• Ensuring ongoing follow-up on marketing output, capturing learnings, and continuously improving plans and results
• Acting as a role model of IKEA values, promoting openness, co-creation, and a culture of learning
• Partnering with commercial and cross-functional teams to create a seamless multichannel marketing experience
• Developing and maintaining performance dashboards (e.g., Power BI) to provide transparent visibility of KPIs and enable data-driven decision-making across stakeholders

• Natural leadership and the ability to build trust and strong relationships across diverse teams
• Formal qualifications in Marketing, Business, or a related field
• Over 10 years of experience planning, measuring, and driving marketing performance - preferably in retail or home furnishing
• Analytical and forecasting skills, with strong focus on using marketing resources wisely to create real value for customers and the business
• Experience in customer segmentation, including developing segmentation approaches and conducting follow-up analysis
• Confidence in working with performance dashboards and translating data (e.g., Power BI insights) into clear actions
• A good understanding of multichannel marketing and customer behaviors across online and offline channels
• Strategic thinking paired with a practical, problem-solving approach
• Clear and inspiring communication skills, with a commitment to living the IKEA values
• The ability to thrive in fast-moving environments, motivated by making a real impact
• Fluency in English and enthusiasm for working with global teams

Experience working with media agencies

• Private health insurance plan
• Life insurance
• 24/7 professional support for emotional challenges, legal or financial advice
• One IKEA Bonus program
• Product discount
• Internal mobility and learning opportunities