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BlackLine Logo BlackLine · -

Marketing Performance Copywriter

United States, Los Angeles 95000.00 - 119000.00 USD / Year · Job Posted June 15, 2026
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Job Description

Get to Know Us: It's fun to work in a company where people truly believe in what they're doing! At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications. Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility. Make Your Mark: BlackLine is seeking a Performance Copywriter to join our Demand Generation team. In this role, you will be responsible for writing high-converting copy for landing pages, organic social, and digital ads that support full-funnel campaign objectives. You will leverage AI tools to enhance creativity and efficiency, and use data to test, iterate, and optimize performance against key growth targets. This is a highly collaborative role where you will work with organic social, paid media, product marketing, website, and brand teams.

Job Responsibility

  • Content Activation: Activate core marketing assets by writing compelling, high-converting copy that drives action, focusing on crafting bold headlines, persuasive ad and organic copy, and conversion-optimized landing pages
  • Campaign Strategy & Brand Alignment: Maintain alignment with internal teams and quarterly integrated campaigns, manage updates of assets, and stay updated on style guidelines and brand voice
  • AI-fluent Copyediting and Optimization: Utilize and experiment with AI writing tools to accelerate the copywriting process and enhance content performance
  • A/B Testing: Develop and execute A/B tests for ad copy and landing pages to improve CTR, conversion rates, and CPA
  • Data-Driven Analysis: Regularly analyze creative performance data across variables to identify trends and inform future creative strategies
  • SEO & CRO Support: Collaborate with SEO and CRO teams to apply best practices and support website health initiatives
  • Creative Management: Act as liaison for creative projects, managing delivery of assets from design teams and ensuring timely launch of new content
  • Collaboration: Work cross-functionally with key marketing stakeholders to ensure a unified brand message
  • Project Management: Utilize project management system to manage workflows, timelines, and deliverables

Requirements

  • Proven experience in a content marketing, copywriting, or demand generation role
  • A strong portfolio showcasing your copywriting skills across paid advertising, social media, and web
  • Hands-on experience with various paid advertising channels (e.g., LinkedIn, Google Ads, etc.) and a solid understanding of paid media strategy
  • Demonstrable experience with integrated digital marketing campaigns
  • Excellent project management skills and proficiency with tools like Wrike, Trello, or similar
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights
  • Exceptional communication and collaboration skills, with a track record of working effectively in a team-oriented environment

Nice to have

  • Interest in demand generation and paid media across multiple channels
  • Experience in the B2B SaaS or financial industry
  • Basic design experience or a good eye for visual aesthetics

What we offer

  • short-term and long-term incentive programs
  • robust offering of benefit and wellness plans
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