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The Marketing Partner and Marketplaces Manager is a critical role reporting to the VP, Field and Partner Marketing. This position is the operational engine responsible for activating, maintaining, and scaling marketing efforts through our external partner ecosystem, including MSSPs, Fulfilment partners, and B2B Marketplaces (e.g., cloud marketplaces). This role sits at the intersection of Revenue (Partnership Managers), Product Squads, and our centralised execution teams. You ensure that our partners are equipped with the most up-to-date, on-brand GTM materials and that our Marketplace listings are optimised to generate a qualified trial pipeline, directly supporting both new logo acquisition and expansion revenue goals.
Job Responsibility:
Content Adaptation & Activation: Independently adapt, repackage, and activate existing Product Marketing and Sales content into partner- and marketplace-ready assets
Marketplace Optimisation: Own the end-to-end management, optimisation, and performance reporting for all UpGuard listings on B2B marketplaces
Partner Enablement Orchestration: Act as the primary Marketing distributor for partner content
Co-Marketing Campaign Execution: Design, execute, and track joint marketing activities with strategic partners to drive mutually beneficial pipeline
Content Activation: Utilise content provided by the Squad Content Writers and PMMs to update partner portals, marketplace listings, and co-branded digital assets
Pipeline Attribution: Work closely with Marketing Operations and the Revenue team to ensure accurate tracking and attribution of partner-sourced and partner-influenced pipeline
Process Management: Define and document the internal process for our product-aligned marketing squads to submit GTM assets for partner activation and marketplace implementation
Requirements:
3+ years of specialised experience in Channel Marketing, Partner Marketing, or B2B Marketplace Management, preferably within SaaS or Cybersecurity
Proven ability to drive measurable pipeline and revenue through third-party channels (MSSPs, resellers, or marketplaces)
Strong technical and operational understanding of optimising content and listings within B2B software marketplaces (e.g., familiarity with listing criteria, review management)
Exceptional project management skills, capable of coordinating concurrent GTM motions across multiple internal Squads and external partners
Demonstrated ability to build strong cross-functional relationships with Product Marketing, Sales, and external Partnership Managers
Expertise in using marketing automation (HubSpot) and CRM platforms to track partner leads, campaign activity, and ensure accurate attribution
Nice to have:
Direct experience managing listings and driving transactions on cloud marketplaces (AWS, Azure, GCP)
Prior experience marketing through or to Managed Security Service Providers (MSSPs)
Familiarity with the commercial and legal nuances of B2B partnership contracts and channel incentives
Strong data literacy, comfortable reporting on partner-influenced revenue, conversion rates, and ROI
What we offer:
Monthly Lifestyle subsidy
WFH set-up allowance
$1500 USD annual Learning & Development allowance
Annual leave: PTO plus two additional UpGuardian leave days
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