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Being part of the CEE Demand Generation CoE Team, this job function is focusing on the Hungarian subsidiaries marketing and demand generation programs, designing strategies and accordingly rolling out initiatives. The role is closely cooperating with both local and regional stakeholders, peers and counterparts, dotted reporting to the Director of Demand Generation - Central and Eastern Europe.
Job Responsibility:
Working with the Hungarian leadership team, this person will direct the development of the country marketing programs
Planning and implementing marketing demand generation campaigns to grow our pipeline and revenue in our client base in Hungary
Working with the Hungarian Management team and the EU Demand Generation team to identify appropriate global campaigns and driving their adoption in Hungary
Identifying any gaps in subjects/services that may require creation of new campaigns for Hungarian clients and then working with the Demand Generation COE to craft compelling, differentiated messaging that resonates with target audiences
Working with the Sales Enablement team to help Sales understand the value propositions and campaign plans to ensure successful follow-up in Hungary
Reviewing and reporting on the pipeline generation, and velocity through the lead funnel and ultimately the revenue generated in Hungary
Integrating regional campaigns with appropriate technology campaigns within the Hungarian campaign calendar as appropriate
Reviewing plans with Vendor Partners to uncover opportunities for marketing funds to support existing activity or in select cases to implement partner marketing campaigns
Requirements:
3–5 years’ experience in a marketing team with a focus on demand generation campaigns, both traditional and digitally based campaigns
Experience of marketing automation tools and campaign implementation
Experience with data-led campaign planning, segmentation and leveraging propensity to buy modelling
Capacity to execute a wide variety of marketing programs from demand generation to sales enablement
Campaign measurement and impact reporting. Experience with Salesforce.com and PowerBI ideally
Experience of event organization and management will also be required for this role
Fluent in Hungarian and strong capabilities in the English language are needed
Nice to have:
Digital marketing experience and use of social platform-based tools to identify and connect with contacts