Marketing Optimization Specialist

• Examine key marketing funnels across channels to develop and inform marketing test recommendations with the goal to increase conversion and performance of key metrics
• Partner with BI team and channel stakeholders to define success metrics and ensure experiments are measurable, actionable, and aligned with KPIs
• Interpret test results using advanced analytical techniques and translate insights into actionable marketing tactics and strategic pivots
• Provide routine performance updates to key stakeholders to inform future campaign design
• Collaborate closely with the Business Intelligence team to align experimentation frameworks with broader analytics strategies and cross-functional business goals
• Design and refine multivariate testing methodologies, including variable selection, interaction modeling, and iterative optimization based on performance outcomes
• Define best practices for randomization, control groups, and sample sizing to ensure reliable and interpretable outcomes
• Work with channel owners across the Growth & Engagement Marketing team to identify, build, and maintain a campaign testing roadmap geared around key growth channels
• Manage cross-functional testing initiatives across multiple business units, ensuring consistent documentation, stakeholder alignment, and timely execution
• Drive adoption of a “test-and-learn” culture across marketing group
• Ensure project deliverables are tracked, routed, and approved to maintain timely launch of test campaigns

• Bachelor's degree in a related field, or equivalent work experience
• 2+ years in experimentation, marketing analytics, or related field
• Experience designing and running A/B and multivariate testing with statistical significance across digital and physical media
• Familiarity with data visualization tools (Tableau, Power BI)
• Strong understanding of digital marketing ecosystem across paid media and CRM systems/channels
• Ability to project manage/prioritize multiple projects simultaneously
• Experience with Adobe analytics suite or comparable analytics platforms
• Data-driven and curious mindset with an eye to embedding experimentation into decision-making
• Exceptional organizational skills and extraordinary attention to detail
• Dynamic problem-solving skills and the ability to work with cross-functional internal teams
• Strong communication and writing skills, comfortable communicating across all levels
• Creative and innovative mindset

• A fan of Marvel, and lover of comics is a plus
• Background in marketing measurement (MMM, attribution, incrementality testing) strongly preferred

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits