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Marketing Ops Manager

United Kingdom, Manchester · Job Posted June 29, 2026
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Job Description

The Marketing Operations Manager is responsible for driving operational excellence across the digital marketing function, ensuring marketing technology, customer journeys, testing frameworks, and campaign execution are optimized to deliver measurable business growth. Working cross-functionally with CRM, Product, Data, Commercial, and Technology teams, this role will lead the development, implementation, and continuous improvement of key marketing operational processes, customer experiences, and marketing technology platforms.

Job Responsibility

  • Marketing Experimentation & Optimisation
  • Gamification Product Delivery
  • Movable Ink Development & Personalisation
  • Customer Onboarding & Welcome Offer Management
  • App Testing & Release Management
  • Marketing Operations & Process Improvement
  • Stakeholder Management

Requirements

  • Significant experience in Marketing Operations, Digital Marketing, CRM Operations, or Marketing Technology roles
  • Experience working within the online gambling, gaming, betting, or highly regulated digital industries
  • Experience managing marketing technology platforms, personalisation tools, and customer engagement solutions
  • Proven track record of leading complex cross-functional projects from concept through implementation
  • Strong analytical skills with the ability to define KPIs, measure ROI, and translate data into actionable insights
  • Experience managing multiple stakeholders and competing priorities in a fast-paced environment
  • Excellent process documentation, project management, and organisational skills

Nice to have

  • Experience with Movable Ink and CRM platforms
  • Knowledge of customer onboarding, promotional offer management, and customer lifecycle marketing
  • Understanding of mobile app release processes and testing methodologies
  • Experience working with agile delivery frameworks
  • Familiarity with data platforms, customer segmentation, and marketing automation technologies
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