Marketing Operations Specialist

• Own and Optimize Marketing Automation
• Serve as the primary owner and strategic administrator of Marketing Cloud Account Engagement (formerly Pardot), ensuring the platform supports lead generation, nurturing, and sales alignment
• Design, execute, and continuously improve automated lead nurture programs that move prospects through the funnel efficiently and intelligently
• Optimize lead lifecycle processes including creation, scoring, segmentation, routing, and handoff to sales
• Build and maintain marketing infrastructure including emails, forms, landing pages, workflows, and reports with an emphasis on scalability and operational excellence
• Stay current on marketing automation best practices, emerging technologies, and eCommerce trends, proactively recommending improvements
• Drive Data-Informed Decisions
• Analyze marketing and eCommerce performance data to identify trends, insights, and optimization opportunities
• Build and maintain dashboards and reports using GA4 and marketing automation analytics to track performance against KPIs
• Partner with marketing and sales leaders to translate data into clear recommendations and actionable insights
• Collaborate Across Teams
• Work closely with marketing, sales, and cross-functional stakeholders to understand campaign goals and translate them into effective automation strategies
• Support campaign planning discussions by advising on measurement, attribution, and funnel impact
• Provide regular updates to stakeholders on campaign performance, technology enhancements, and relevant industry trends
• Ensure Trust, Compliance, and Deliverability
• Maintain working knowledge of data privacy regulations (GDPR, CAN-SPAM, etc.) and ensure compliance across marketing systems
• Monitor and support email deliverability best practices, list health, and sender reputation
• Proactive approach to communication required. Style must support solid listening skills and the ability to accurately and clearly present ideas
• Provide regular communication to stakeholders regarding marketing activities, marketplace and technology trends, and their relevance and potential impact to LI-COR products and strategies
• Sustain a high degree of understanding of our customers and their research needs
• Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly
• Limited travel may be required for trainings or customer interactions, typically 0-2 times per year
• Other job-related duties as assigned

• B.S. or B.A. in environmental science, marketing, or related field required
• 3+ years of experience in marketing operations or marketing technology management
• Hands-on experience with Marketing Cloud Account Engagement (formerly Pardot), Marketo, HubSpot, or similar platforms (certification preferred, not required)
• Strong proficiency in GA4, data analysis, and report building
• Ability to manage multiple projects with precision, prioritize effectively, and meet deadlines
• Team player
• enjoys and works well with others in a creative team environment
• Excellent written and oral communications skills and interpersonal skills
• Willing to take personal responsibility for tasks with a “get it done” mentality
• Able to organize and prioritize work and to manage multiple detailed projects accurately
• Developed sense of drive, intellectual curiosity, technical proficiency, problem solving and attention to detail
• Consistently strives for greatness
• High ethics, integrity, honesty, and patience
• Dependable, positive attitude and good attendance

Experience in both science and marketing desirable but not required