Marketing Operations Specialist Job at Articulate

Marketing Operations Specialist

Articulate

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

68400.00 - 90630.00 USD / Year

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Job Description:

Articulate is looking for a Marketing Operations Specialist to support the execution of marketing campaigns across our GTM systems and tools. This role sits within the GTM Effectiveness organization and focuses on building, testing, and maintaining campaigns using established templates and operational standards. You’ll work closely with the Marketing Operations lead and Campaign Operations Manager to ensure campaigns are executed accurately, data flows cleanly across systems, and programs are ready to scale. This is a hands-on role for someone who enjoys building in marketing platforms, digging into details, and making sure things work exactly as intended. The ideal candidate is technically curious, detail-oriented, and comfortable operating within complex systems. You’re confident executing within defined frameworks and thoughtful enough to spot small opportunities to improve how programs are built and run.

Job Responsibility:

Support the development, testing, and enablement of ongoing and new marketing campaigns and workflows to streamline marketing operations
Build, execute, and QA marketing campaigns within the marketing automation platform using established templates and standards
Support various campaign types, including webinars, gated content, events, and nurtures
Execute campaign-related operational tasks such as list uploads, segmentation, data validation, and campaign activation
Oversee tasks related to lead flow, such as building and maintaining automation, workflows, and routing rules
Build and maintain lightweight automations (e.g., Zapier flows) to support campaign intake, execution, or ad-hoc processes
Assist with execution and validation within the customer engagement platform (CEP), including basic builds, QA, and data flow checks
Collaborate with the GTM Ops team to ensure campaigns strictly adhere to the operational standards and are ready for launch
Perform thorough QA prior to launch to validate logic, data, timing, and integrations
Monitor campaigns post-launch and assist with troubleshooting as needed
Build and maintain routine reports for cross-functional stakeholders as needed
Identify opportunities to improve templates, workflows, and operational processes
suggest and help implement incremental enhancements
Maintain clear documentation for campaign builds, processes, and recurring workflows

Requirements:

2-5 years in marketing operations, campaign operations, or a similar role
B2B SaaS experience required
Hands-on experience building campaigns in a marketing automation platform (Marketo, HubSpot)
Exposure to customer engagement platforms (Braze, Pendo), with the ability to support builds, QA, and integrations
Analytical skills to extract meaning and recommend actions
Strong attention to detail and commitment to accuracy
Outstanding communication skills
Ability and desire to learn quickly and troubleshoot problems
Four-year college degree or equivalent experience

What we offer:

Bonus-eligible
Robust suite of benefits (detailed in provided link)

Additional Information:

Job Posted:
January 20, 2026

Employment Type:

Fulltime

Work Type:

Remote work

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