Marketing Operations Specialist Job at Heidi (London)

Marketing Operations Specialist

Heidi

Location:
United Kingdom , London

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Marketing Operations Specialist will help keep Heidi’s GTM engine running smoothly day to day. You’ll support the execution, maintenance, and continuous improvement of our marketing systems, campaigns, and data ensuring teams can move fast with confidence. This role is ideal for an organised, detail-oriented operator who enjoys working behind the scenes to enable others. You’ll partner closely with Marketing, Sales, RevOps and GTM teams to support campaign delivery, maintain system hygiene, and ensure reliable reporting and lead flow across the funnel. Sitting within the RevOps function, this role focuses on execution, support, and optimisation making sure the foundations are strong, issues are resolved quickly, and processes are documented and repeatable.

Job Responsibility:

Support the execution of multi-channel marketing campaigns across CRM and automation platforms
Build, update, and maintain TOFU and MOFU nurture workflows, ensuring accurate targeting, timing, and handoff to Sales
Assist with event-driven campaigns, supporting lead capture, data enrichment, and follow-up automation
Maintain campaign dashboards and standard reports, ensuring stakeholders have clear visibility into performance
Ensure campaign naming, tracking, and structure follow global standards
Support the day-to-day administration of Heidi’s marketing technology stack (e.g. HubSpot, Segment, ads platforms)
Monitor data quality, lead routing, and system syncs, escalating and resolving issues as needed
Assist with the configuration and maintenance of workflows, automations, and attribution tracking as well as troubleshooting issues and helping automate manual processes
Help enforce lead SLAs and routing rules for marketing-generated leads
Support updates to lead scoring, segmentation, and nurture logic based on engagement and behavioural data
Assist with testing and iteration of messaging, cadence, and automation to improve conversion rates
Assist with post-campaign analysis and handoff reviews to Sales and RevOps
Support campaign-to-opportunity attribution by ensuring correct associations and data hygiene
Work closely with Marketing, Sales, and RevOps to ensure leads move smoothly through the funnel
Document workflows, campaign processes, and reporting standards to ensure consistency and scalability
Support onboarding, training, and ad-hoc troubleshooting for GTM teams using marketing and CRM tools
Surface regional requirements, issues, and learnings, and support documentation of regional nuances and best practices.

Requirements:

1–3 years’ experience in marketing operations, growth operations, or a similar support-focused role in B2B or SaaS
Working knowledge of CRM and marketing automation tools (such as HubSpot, Salesforce, or Marketo)
Experience supporting multi-channel campaigns, including email, paid, and event-driven programs
A strong attention to detail and appreciation for clean data, documented processes, and reliable reporting
Basic understanding of lead routing, attribution, and integrations across GTM systems
A proactive problem-solver who enjoys helping teams work more efficiently
Clear communicator who is comfortable documenting processes and supporting cross-functional stakeholders
Attitude matters more than a perfect background. If you’re curious, motivated, and enjoy making systems and teams run better, we’d love to hear from you.

What we offer:

Equity from day one
Unmatched impact
Work alongside world-class talent
Global reach
Growth and balance
Enjoy a £500 personal development budget, dedicated wellness days, and your birthday off to recharge
Flexibility that works. A hybrid environment, with 3 days in the office.

Additional Information:

Job Posted:
February 18, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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