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Marketing Operations Specialist

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Robert Half

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Location:
United States , Westlake

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Category:
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Salary:

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Job Description:

We are seeking a Marketing Operations Specialist to support day-to-day campaign execution and backend marketing infrastructure. This role is highly operational and execution-focused, with a strong emphasis on marketing automation, platform stability, and workflow support. It is not a strategy-, SEO-, or front-end demand generation role. Success in this position is driven by hands-on ownership, precision, and reliability within a complex marketing ecosystem.

Job Responsibility:

  • Set up, manage, and QA UTM tagging and traffic tracking across campaigns
  • Support campaign execution within Salesforce Marketing Cloud, including email builds and deployments
  • Build and maintain journeys, workflows, and automations using Journey Builder and Automation Studio
  • Support cross-channel campaign execution across digital, CRM, events, print, video, and audio
  • Own backend marketing operations support, ensuring platforms remain stable and campaigns deploy cleanly
  • Support data governance, reporting, and attribution accuracy
  • Troubleshoot issues, manage intake requests, and support the Demand Generation team with execution needs

Requirements:

  • 2–3+ years of hands-on experience in marketing operations, marketing automation, or campaign execution
  • Strong experience with Salesforce Marketing Cloud or similar automation platforms, with a focus on backend execution and workflows
  • Proven experience building, managing, and enforcing UTM strategy beyond basic CRM tagging

Nice to have:

Exposure to tools such as 6sense, ZoomInfo, and Outreach

What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
May 03, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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