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We are looking for a skilled Marketing Operations Specialist to join our client's team for a long-term contract position, fully remote. You will play a key role in executing and optimizing digital marketing campaigns using cutting-edge tools and strategies. If you have a strong technical background and a passion for driving impactful marketing initiatives, we encourage you to apply.
Job Responsibility:
Design and implement marketing campaigns using automation platforms such as Braze, Hubspot, or Marketo
Create and optimize logic flows to ensure seamless campaign execution and engagement
Conduct A/B testing to analyze performance and refine marketing strategies
Perform thorough quality assurance checks to guarantee error-free campaign deployments
Collaborate with cross-functional teams to manage projects efficiently and meet deadlines
Provide insights and analytics using tools like Google Ads, Facebook Insights, and Bing
Develop and execute plans to enhance brand awareness through blogging, advertisements, and social media
Monitor and manage content within CMS and CRM platforms to ensure consistency and alignment
Utilize data-driven approaches to improve campaign planning and overall marketing effectiveness
Requirements:
At least 3 years of experience in digital marketing or marketing operations
Proficiency in marketing automation platforms such as Braze, Hubspot, Marketo, or Mailchimp
Proficient knowledge of email HTML and Liquid code to create highly personalized emails
Strong knowledge of A/B testing methodologies and implementation
Expertise in designing and optimizing logic flows in marketing platforms
Familiarity with quality assurance processes for marketing campaigns
Proven project management skills with the ability to coordinate across teams
Background in computer science, information technology, or a related field
Experience with analytics tools, CRM systems, and content management platforms
What we offer:
medical, vision, dental, and life and disability insurance
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