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The Marketing Strategy and Operations team at Coursera partners with all areas of the marketing organization and the enterprise sales team to drive revenue, design and execute marketing strategies, and lead internal processes to enhance productivity, leverage, and efficiency. Marketing Operations Process Manager is pivotal in reviewing, auditing, and improving existing marketing and cross-functional processes. The successful candidate will build new processes where required, ensuring streamlined workflows that enhance efficiency and effectiveness in our marketing operations.
Job Responsibility:
Conduct thorough reviews and audits of current marketing and cross-functional processes
Identify inefficiencies and areas for improvement
Develop recommendations for enhancing existing workflows
Design and build new processes where required to support marketing operations
Document and communicate new procedures clearly to all stakeholders
Collaborate with cross-functional teams to ensure smooth implementation of new processes
Understand and manage the interoperability of marketing data, tools, and support functions
Ensure data flows seamlessly across platforms and teams to support marketing objectives
Monitor and track the impact of business processes
Analyze process steps to measure time and effort involved
Continuously improve processes to reduce time and effort through automation and AI-supported workflows and systems
Act as a strong communicator and collaborator within the marketing team and with other departments
Facilitate communication and knowledge sharing between departments to promote a cohesive workflow
Provide training and support to team members as needed
Requirements:
4-8 years of proven experience in marketing operations, business process management, or a similar role
Strong understanding of marketing data flows and tools
Demonstrated ability to lead process improvement initiatives
Excellent communication and collaboration skills
Experience with automation and AI tools for workflow optimization
Analytical mindset with a strong focus on data-driven decision-making
Ability to manage multiple projects simultaneously and prioritize tasks effectively