Marketing Operations Manager

• Own the overall marketing technology strategy, including evaluation, implementation, and optimization of tools across automation, analytics, ABM, intent, enrichment, and experimentation, including responsible adoption of AI-enabled tools
• Own, manage, and continuously optimize HubSpot as the primary marketing automation and CRM tool along with other GTM systems
• Design and maintain scalable automation workflows that support inbound demand generation and outbound sales motions
• Ensure data flows cleanly and reliably across all GTM systems
• Define how intent signals are captured, normalized, scored, and routed across Marketing and Sales
• Lead data enrichment strategy across the funnel, ensuring firmographic, technographic, and behavioral data is accurate, current, and actionable
• Partner with Sales to ensure enriched and intent-qualified accounts are prioritized appropriately across outbound, inbound, and ABM motions
• Design, implement, and continuously improve lead lifecycle management, including lead scoring, routing, nurturing, and recycling
• Support product-led growth signals (e.g., PQLs) and ensure they are properly defined, surfaced, and acted upon
• Design, document, and manage scalable marketing planning, forecasting, and resource management processes
• Define and standardize Marketing KPIs across the funnel, from first touch through pipeline and revenue
• Build and maintain automated dashboards and reporting that provide real-time, actionable insights into: Campaign performance, Channel effectiveness, Funnel conversion and velocity, Marketing-sourced and influenced pipeline
• Own marketing data governance, ensuring data quality, consistency, and integrity across systems, and define standards for data hygiene, lifecycle management, and compliance

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years in Marketing Operations or a closely related role
• 3+ years of hands-on experience designing and optimizing B2B GTM processes and workflows
• Deep, hands-on expertise with HubSpot, including advanced features such as segmentation, custom objects, workflows, and reporting
• Strong experience with intent data, enrichment tools, attribution models, and funnel analytics
• Proven analytical skills with a track record of building meaningful KPIs, dashboards, and performance models
• Excellent project management skills and experience managing complex MarTech stacks and vendor relationships
• Strong communication and collaboration skills, with the ability to translate technical concepts into clear, actionable insights for non-technical stakeholders

HubSpot certifications are a strong plus

• yearly learning budget to attend training and conferences
• remote-first and globally distributed team
• commitment to working collaboratively, transparently, and passionately