Marketing Operations Manager Jobs

Mixpanel

Location:
United States, San Francisco

Category:
-

Contract Type:
Not provided

Salary:

134000.00 - 164000.00 USD / Year

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Job Description:

As a Marketing Operations Manager, you will be responsible for executing on key marketing operations, including campaign operations and reporting, process automations, and audience management/data enrichment at scale. This role requires a blend of strategic and analytical thinking and operational excellence to optimize marketing performance and support the scalability of marketing initiatives.

Job Responsibility:

Automation Workflows: Own and optimize marketing automation workflows to sync customer data across systems and deliver highly targeted campaigns. Maintain and optimize automated campaigns
Automated Programs: Develop and implement automated outbound campaigns tied to intent signals and lifecycle marketing programs (e.g., onboarding, re-engagement, upsell, churn prevention) by leveraging real-time customer data
Segmentation/Audience Management: Ensure high-quality audience segmentation and targeting using marketing automation tools (i.e., Hubspot) and sales automation tools
Campaign & Attribution Analysis: Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance
Operational Efficiency: Drive continuous improvement in marketing workflows, reporting cadences, and governance processes, ensuring data-driven decision-making
Tech Stack & Data Management: Leverage and optimize tools such as Salesforce, marketing automation platforms, and analytics tools to improve reporting and data integrity
Data Pipelines: Design and maintain scalable data pipelines to automate the flow of customer and marketing data between CRM, marketing automation platforms, and analytics tools
Forecasting & Planning: Own marketing contribution forecasting, pipeline modeling, and goal-setting to align with revenue objectives
Strategic Project Leadership: Support company-wide strategic initiatives by providing insights and executing operational improvements that enhance marketing impact

Requirements:

4+ years of experience in marketing operations within a high-growth B2B, SaaS, or tech environment
Hands-on experience with Salesforce, marketing automation tools (e.g., HubSpot, Customer.io, Marketo), and BI platforms (e.g., Looker)
Experience partnering with global demand generation campaign managers on performance marketing (i.e., paid social, paid search) and SEO/GEO campaigns — including audience creation, automation setup, campaign tagging, tracking and attribution, and performance governance
Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as CAC, LTV, and ROI
Exceptional communication and stakeholder management skills to drive cross-functional collaboration
Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute within deadlines
Strong attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions

Nice to have:

Experience in SQL & Data Manipulation - Ability to extract and manipulate data from databases for deeper analysis
ABM Strategy – Experience working with Account-Based Marketing (ABM) tools and tactics
Hands-on experience with Hightouch or Census

What we offer:

Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Equity consideration

Additional Information:

Job Posted:
December 10, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Marketing Operations Manager