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One of New Zealand's most distinctive businesses. Known globally for producing official bullion under New Zealand Mint and under Agoro, creating a world-class range of licensed collectibles throughout the US, EU and APAC. Both brands hold partnerships with some of the most recognised franchises on the planet, including Marvel, Star Wars, Disney, Harry Potter, and The Lord of the Rings. This is a business with genuine depth, a strong international profile, and a marketing team that plays a real role in supporting that reach. About the Role Reporting directly to the Chief Marketing Officer, this role sits at the intersection of technology, data, and marketing execution. You will design and build the marketing operating system across both Agoro and NZ Mint, ensuring the team can execute at pace, measure what matters, and scale with confidence. This is a strategic infrastructure play for someone who thinks in systems and gets their hands dirty building them.
Job Responsibility:
Design and implement end-to-end marketing workflows across product launches, campaigns, CRM, ESP, and in-market activations for both brands
Define and build reporting frameworks that give the CMO and marketing team clear, trusted visibility across key metrics including conversion, sell-through, and customer acquisition
Support the development of the marketing technology ecosystem alongside the CMO and COO, including ERP, CRM, ecommerce integration, and AI
Identify and implement automation and AI-driven solutions to improve efficiency across content production, CRM journeys, and internal processes
Remove bottlenecks and improve cross-functional alignment between Marketing, Product, Sales, and Operations, particularly regarding GTM
Build a MarTech stack capable of supporting multi-market and multi-channel growth
Requirements:
7+ years of experience in marketing operations, marketing technology, or a closely related discipline
Strong stakeholder management skills, with the ability to work across Marketing, Product, Sales, Operations, and Technology
Strong working knowledge of CRM systems, ecommerce platforms, and marketing automation tools
Comfortable working with tools such as Confluence, Jira, AI agents, and automation platforms as part of day-to-day delivery
Proven track record designing and implementing scalable processes and workflows
Experience supporting or leading system implementations such as CRM, automation platforms, or digital infrastructure