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As the Marketing Operations Manager, you will be a critical part of the Channel Marketing team, ensuring seamless execution of retail marketing initiatives by managing creative workflows, optimizing budget oversight, and driving efficiency in content syndication. This role requires a highly organized, detail-oriented marketer who thrives in a fast-paced environment and excels at cross-functional collaboration.
Job Responsibility:
Lead and manage the end-to-end creative process for channel marketing assets
Develop project timelines, align stakeholders, and ensure on-time delivery of marketing materials
Work closely with internal creative teams and external agencies to execute marketing initiatives
Optimize workflows to improve efficiency, ensuring clear communication between creative and channel marketing teams
Own and manage the channel marketing budget, tracking spend and ensuring alignment with business objectives
Partner with finance to approve budgets, process, manage vendor payments, and forecast expenses
Analyze budget utilization and recommend cost-saving opportunities without compromising marketing impact
Provide regular budget reporting and insights to key stakeholders
Oversee the management and optimization of Cricut’s content syndication tools to ensure seamless distribution of product content to retail partners
Maintain accuracy and consistency of product content across multiple retail platforms
Partner with retail marketing and product marketing teams to improve content effectiveness and performance
Troubleshoot and resolve content syndication issues in collaboration with internal teams and external vendors
Requirements:
Bachelor's degree is required (business or marketing major preferred)
2+ years of experience in marketing operations, project management, retail marketing, or a related field
Experience working with creative teams and managing marketing production workflows
Strong budgeting and financial management skills, with experience tracking and optimizing marketing spend
Familiarity with content syndication tools (e.g., Salsify, Syndigo) and e-commerce content management
Excellent project management skills with proficiency in tools like Airtable, or Trello
Retail or consumer goods experience preferred
Nice to have:
Retail or consumer goods experience
What we offer:
competitive Medical, Dental, and Vision coverage
a 401(k) match
generous PTO
tuition reimbursement
a yearly lifestyle stipend to support your wellness and passions
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