Marketing Operations Manager

• Drive initiatives to completion while continually assessing and improving our processes to enhance output and revenue
• Solve key operational challenges - address matters like attribution, lead routing and follow up, program automation, and improving data accuracy
• Oversee campaign processes, including lead handoff and reporting - collaborate effectively with marketing team members to build and execute programs for maximum results, and enable testing of new channels for future scalability
• Analyze campaign effectiveness - provide essential data for measuring ROI/impact, identify successful and unsuccessful channels, and deliver recommendations for optimization
• Collaborate with management to increase visibility of team metrics and uphold internal SLAs, while identifying ways to improve lead quality and conversion rates
• Work with the business systems and revenue analytics teams to design and implement any necessary infrastructure and automation needed to scale the revenue organization

• 5+ years of marketing operations experience in a B2B or B2C environment
• A deep understanding of the marketing and sales funnel and lead management best practices
• Strong analytical and modeling skills - experience with reporting, specifically around marketing campaign performance, ROI, and forecasting
• SQL knowledge a plus
• A strong attention to detail and top-tier organizational and project management skills
• Experience with campaign best practices, following processes and ensuring accurate reporting
• Ability to manage multiple projects at the same time in a fast-paced environment
• Proficiency in the marketing tool stack - particularly Salesforce and marketing automation (Marketo)
• A desire to constantly improve and zero patience for inefficiency
• An analytical mindset and data-driven approach to your work
• Experience with data augmentation, lead routing, database segmentation and lead scoring

SQL knowledge

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend, home office stipend
• In-office perks such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages