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Marketing Operations sits at the intersection of strategy, technology, and execution. This role is an opportunity to own the systems that power Zuora's marketing engine while helping shape where that engine goes next. As Marketing Operations Manager, you'll be the primary owner of our core marketing technology stack and a key partner to Campaigns, Business Development, RevOps, and Analytics. You'll lead work across campaign infrastructure, lead routing and scoring, integrations, data hygiene, compliance, and reporting—ensuring the systems behind every campaign, lead, and pipeline number are reliable, scalable, and built for growth.
Job Responsibility:
Serve as the primary administrator for Marketo, including integrations, lifecycle and scoring, programs, and database management
Own Demandbase and LeanData end to end, including audience logic, routing rules, and Salesforce syncs
Maintain and improve the integration layer across tools such as Tray.io, Knak, and webhook-based event platforms
Evaluate, implement, and onboard new tools as the martech stack evolves
Identify where AI can create meaningful leverage in marketing operations and help design practical, governed solutions
Partner on workflows that help the marketing team execute more efficiently and effectively
Trace how data is populated across sync rules, API writes, smart campaigns, and manual processes
Partner with the marketing analyst on reporting needs and provide context for how data is generated and maintained
Maintain database health, including deduplication, field hygiene, lifecycle-driven archival, and compliance-related subscription logic
Build documentation and enablement that campaign managers, BDR partners, and RevOps stakeholders can actually use
Translate system logic into clear guidance for GTM teams
Stay close to where martech is heading and bring a strong point of view to stack decisions and operational design
Requirements:
5+ years of hands-on Marketo experience, including work in inherited or complex instances
Strong Salesforce fluency and can trace field values across sync rules, API writes, form fills, and downstream workflows
Experience supporting campaign teams and BDR functions in a B2B go-to-market environment
Know how to balance technical detail with business context, especially when working across routing, scoring, integrations, and reporting
Bring practical AI fluency, with clear opinions on where AI adds value and experience shaping AI-enabled workflows
Have strong analytical instincts and know how to question what a metric is actually measuring and how the underlying data is populated
Thrive in environments where priorities evolve and where you can influence both execution and long-term systems design
Nice to have:
Marketo Certified Expert or equivalent
Experience with Demandbase or a comparable ABM platform
Experience with Clay, Apollo, or similar enrichment tooling
Hands-on experience with Tray.io, Workato, n8n, or similar integration platforms, especially designing webhook-based workflows
Experience building an agent, side project, or internal tool using AI
What we offer:
Competitive compensation, variable bonus and performance-based reward opportunities, and retirement programs
Medical, dental, and vision insurance
Generous, flexible time off, plus paid holidays, wellness days, and a company-wide year-end break
Paid parental leave (including fully paid leave for eligible ZEOs, subject to local policy)
Learning & development stipend to support ongoing growth
Opportunities to volunteer and give back, including charitable donation matching where available