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As Marketing Operations Manager, you will own the systems, data, and measurement that enable Truveta’s Growth Marketing organization — including Demand Generation, Digital Marketing, Account-Based Marketing (ABM), and BDM programs. Reporting to the Director of Growth Marketing, this role ensures that Growth Marketing activity is accurately executed, tracked, and attributed within Salesforce and the broader revenue technology ecosystem. You will partner closely with Sales Operations to ensure alignment across systems, data models, and reporting, enabling clear visibility into marketing’s impact on pipeline, deal progression, and revenue across long, complex buying cycles. This is a highly hands-on role for someone with deep Salesforce expertise who can translate complex attribution and engagement data into actionable insights for Marketing and Sales leadership.
Job Responsibility:
Own marketing operations in support of Growth Marketing, including Demand Generation, Events, Digital, ABM, and BDM programs
Serve as Growth Marketing’s subject-matter expert in Salesforce & HubSpot, ensuring accurate setup and measurement of campaigns, programs, and BDM activity
Maintain and update attribution models that reflect long, enterprise buying cycles
Maintain dashboards showing marketing and BDM contribution to pipeline creation, deal progression, velocity, and expansion
Ensure accurate campaign, event, digital, ABM, and BDM attribution across Salesforce and HubSpot
Manage and optimize Growth Marketing’s use of Salesforce and connected tools including Outreach, Highspot, ZoomInfo, and ABM platforms
Partner closely with Sales Operations to align lead, contact, account, and opportunity data models, lifecycle stages, and reporting
Enable measurement of BDM activity, including outbound programs, account engagement, and pipeline influence
Enable ABM measurement, including account engagement scoring, buying group visibility, and program influence reporting
Requirements:
6–9+ years of experience in Marketing Operations or a closely related function
BA/BS in Finance, Accounting, Business, Economics, or a highly analytical field (e.g., Engineering, Math, and Computer Science)
Advanced, hands-on Salesforce experience, particularly with campaigns, attribution, reporting, and data architecture
Strong understanding of enterprise marketing and BDM workflows
Hands-on experience with HubSpot, Outreach, Highspot, ZoomInfo, and related sales and marketing tools
Ability to understand high-level sales strategies, translate them into system and process requirements, and ensure local execution and business impact
Highly analytical, detail-oriented, and systems-oriented
Strong cross-functional communication skills and experience partnering with Sales Operations
Positive attitude and flexible, especially in the period of month/quarter/year-end close
Proven ability to succeed in a fast paced and constantly evolving environment
Nice to have:
Identify gaps and inefficiencies in Growth Marketing execution or measurement and drive continuous improvement
Translate operational and attribution data into clear metrics (Leads, MQLs, Ops) and insights for Growth Marketing and Revenue leadership
Support campaign and program execution by providing operational guidance, templates, and best practices
Enforce data governance standards for all marketing- and BDM-owned objects, fields, and processes
What we offer:
Interesting and meaningful work for every career stage
Great benefits package
Comprehensive benefits with strong medical, dental and vision insurance plans
401K plan
Professional development & training opportunities for continuous learning
Work/life autonomy via flexible work hours and flexible paid time off
Generous parental leave
Regular team activities (virtual and in-person)
Additional compensation such as incentive pay and stock options