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Aquent is proud to partner with a leading global company at the forefront of innovation in the digital content and entertainment industry. This organization is dedicated to enriching lives through cutting-edge experiences and is seeking exceptional talent to join their dynamic team. Are you a marketing visionary with a passion for experimentation and automation? We are thrilled to invite you to step into a pivotal role where your expertise will directly shape how millions of users discover and engage with compelling content. As a key player, you will be instrumental in transforming marketing strategies, pioneering AI-powered solutions, and driving significant retention outcomes. This is an incredible opportunity to innovate at scale, lead cross-functional initiatives, and establish new benchmarks for marketing excellence within a fast-paced and impactful environment. Your contributions will directly influence customer journeys, optimize channel performance, and elevate the overall user experience, making a tangible difference in the company's growth and success.
Job Responsibility:
Design robust experimentation frameworks to identify high-impact testing opportunities
Establish experimentation governance that balances agility, scientific rigor, and business impact
Develop real-time dashboards to monitor campaign performance and experiment results
Define measurement standards that link channel activities directly to customer retention
Quantify the impact of strategic initiatives using clear performance metrics
Collaborate with content marketing teams to align priorities with leadership goals
Develop and maintain a strategic partnership framework to streamline operations and align objectives
Coordinate with measurement, product, and creative teams to accelerate campaign delivery and operations
Serve as the primary liaison between content marketing stakeholders and channel leads
Drive the adoption of new tools and methodologies across marketing teams
Automate successful campaigns using AI and automation workflows to free up capacity for innovation
Scale AI-driven personalization, recommendations, and event-triggered messaging across owned channels
Partner with data science teams on attribution, audience segmentation, and unified measurement to quantify retention impact
Standardize operations through AI-assisted toolkits, streamlined intake processes, and repeatable workflows to reduce setup time
Requirements:
Bachelor's degree
4+ years of experience in marketing strategy with a strong focus on experimentation and test-and-learn programs
Proven track record in designing A/B and incrementality testing that connects channel activity to business outcomes
Experience building or managing automation solutions (e.g., triggered campaigns, dynamic creative, personalized journeys)
Background in marketing operations, including process design, intake management, and cross-functional coordination
Strong measurement foundation with the ability to define Key Performance Indicators (KPIs) and translate results into strategic recommendations
Excellent communication skills with the ability to simplify complex concepts for senior stakeholders
Experience with project management tools
Experience with experimentation and paid media tools