Marketing Operations Manager, Lifecycle & Email Job at LumApps (Lyon)

Lifecycle Marketing Manager

Our client is a rapidly scaling tech company on a mission to make online identit...

Location

United States

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company
Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies
Strong analytical skills with the ability to interpret funnel metrics and campaign data
Experience in A/B testing, experimentation frameworks, and campaign optimization
Familiarity with AI-driven personalization and predictive modeling preferred
Strong collaboration skills and the ability to work cross-functionally
Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization
Thrives in 0?1 environments, building and scaling new programs quickly
Bachelor’s degree required

Job Responsibility

Own the full lifecycle strategy across onboarding, activation, engagement, and retention
Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns
Develop CRM roadmaps aligned with business goals and growth priorities
Oversee campaign development from concept through launch, analysis, and optimization
Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences
Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential
Utilize AI-driven workflows and automation to optimize content, timing, and delivery
Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics
Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements
Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages

What we offer

Full benefits + equity

Fulltime

Senior Marketing Operations Manager

We’re looking for an experienced Senior Marketing Operations Manager to oversee ...

Location

India , Bangalore

Salary:

Not provided

Ethos

Expiration Date

Until further notice

Requirements

Deep experience using Iterable, Marketo or similar email management software
Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
Extremely high attention to detail, all while managing a large volume of campaigns simultaneously
Process oriented mindset that excels in structured workflows around testing, QA, and stakeholder approvals
Strong analytical skills, competence in SQL, and experience with tools for data analysis i.e. Mode, Chartio, Redshift, Heap
Strong collaboration skills in team environments, ability to effectively work with key stakeholders
High technical aptitude with the ability to quickly ramp up on internal nuances
A minimum of 4 years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programs
Working familiarity with HTML/CSS

Job Responsibility

Attend project kick offs and be involved in briefs to architect solutions prior to building
Clarify, capture, and optimize requirements in order to build ad-hoc and automated communications
Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email, SMS, and direct mail
Setting up and monitoring complex journeys, and automations that have static/dynamic content with actionable trigger points
Script dynamic communications to build a personalized user experience
Write SQL to manage/build data tables, and build custom audience segmentation
Maintaining and developing audience segmentation tactics by proactively guiding our team’s data pipeline and data needs
Establishing high quality processes and infrastructure for our email and SMS tooling
Codifying documentation of internal best practices, tooling, and process improvements

Lifecycle Marketing Manager

The Lifecycle Marketing Manager will own end-to-end lifecycle programs that driv...

Location

United States

Salary:

128000.00 - 160000.00 USD / Year

Apollo.io

Expiration Date

Until further notice

Requirements

3–5+ years in Lifecycle Marketing, CRM, Growth Marketing, or related roles, ideally in B2B SaaS or a similar subscription model
Hands‑on experience designing and executing campaigns across at least two of the following stages: adoption, expansion, retention, renewal (install‑base experience strongly preferred)
Proficiency with lifecycle / marketing automation tools such as Customer.io, Braze, Iterable, Marketo, HubSpot, or similar (including building segments, triggers, and multi‑step flows)
Strong data literacy, comfortable pulling and interpreting performance reports, building segments from behavioral and firmographic data, and translating numbers into action
Proven track record of running experiments (A/B tests, multivariate tests) and iterating based on results
Demonstrated ability to collaborate with Sales and Customer Success teams and incorporate their feedback into lifecycle programs
Clear, concise written communication skills, especially for email and in‑product messaging
Ownership & Accountability: Owns well‑scoped projects from brief through launch and iteration, keeps stakeholders informed, and takes responsibility for outcomes
Problem Solving: Comfort with ambiguous, open‑ended lifecycle problems
can break them into actionable steps and identify the right solution with limited guidance

Job Responsibility

Expansion & Retention Campaign Execution Own the end‑to‑end execution of lifecycle journeys for install‑base customers across channels (email, in‑app, etc.) focused on adoption, expansion, and renewal
Signal-Based Targeting & Segmentation Use customer, product usage, and billing data to define segments such as high‑growth accounts, underutilized seats, low‑usage customers, and expansion‑ready accounts, and tailor campaigns accordingly
Onboarding & Early Adoption Support (with Expansion Lens) Support optimization of early‑lifecycle journeys (first 30/60/90 days) to ensure new customers adopt the features and behaviors that unlock long‑term retention and expansion
Experimentation & Optimization Run A/B and multivariate tests on messaging, timing, triggers, and segmentation. Analyze performance and share clear recommendations to improve seat & credit utilization, expansion opportunities, and retention
Measurement & Reporting Define and track KPIs for your programs (seat utilization, credit utilization, expansion pipeline influenced, churn indicators). Partner with RevOps and Marketing Ops to create dashboards and recurring reports for your area of ownership
Cross-Functional Collaboration Work closely with Sales, Customer Success, Product, Product Marketing, Growth, and Marketing Ops to ensure install‑base campaigns are aligned with GTM plays, product launches, and CS motions
AI-First Lifecycle Operations Use AI tools to brainstorm campaign ideas, generate copy & variants, assist with QA, and summarize results, increasing both speed and quality of execution
Lifecycle Infrastructure & Hygiene Maintain clean, well‑documented workflows and campaign logic. Partner with Marketing Ops on list health, deliverability, and segmentation hygiene for lifecycle programs. Create and update playbooks for the campaigns and components you own
Ownership & Continuous Improvement Independently identify gaps and opportunities in the expansion lifecycle, propose solutions, and execute well‑scoped projects that ladder up to quarterly team goals

What we offer

equity
company bonus or sales commissions/bonuses
401(k) plan
at least 10 paid holidays per year, flex PTO, and parental leave
employee assistance program and wellbeing benefits
global travel coverage
life/AD&D/STD/LTD insurance
FSA/HSA and medical, dental, and vision benefits

Fulltime

Manager, Lifecycle Marketing

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan t...

Location

Japan , Minato-ku

Salary:

Not provided

Disney

Expiration Date

Until further notice

Requirements

5+ years in lifecycle/CRM/retention or related marketing roles (subscription or streaming a plus)
Experience with ESP/CRM and marketing tech (e.g., Braze, Salesforce MC, Marketo, Adobe) is a plus
Proven track record using data and experimentation to improve customer experience and deliver business outcomes
Native-level Japanese and business-level English
Degree in Business, Marketing, Economics, or related field preferred but not required

Job Responsibility

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs
Set the strategic direction for lifecycle campaigns in partnership with Japan Growth, Brand Marketing, Content Programming, Creative, Legal, Analytics, and International Product Marketing teams
Oversee planning, execution, and optimization across owned channels (email, push, in-app), ensuring operational excellence (localization, QA, legal compliance) and clear, measurable impact on retention and engagement
Lifecycle calendar ownership: Build and manage the lifecycle content calendar for Japan
identify key drivers of viewership and engagement across owned channels
coordinate win-back and prospecting activities
Campaign delivery: Lead end-to-end execution with internal teams and external partners/vendors
uphold high standards for QA, localization, legal approvals, and on-time delivery
Cross-functional collaboration: Work closely with Brand Marketing, Content Programming, Creative, Legal, Analytics, other APAC lifecycle leads, and global operations to execute cohesively and share learnings
Data & experimentation: Define hypotheses, design and run controlled tests (including holdouts) to drive upsell, incremental reconnects, engagement lift, and churn reduction

Customer Lifecycle Management Strategist

The Customer Lifecycle Management Strategist will work with a wide variety of fu...

Location

United States , Culver City

Salary:

57.77 - 64.19 USD / Hour

Aquent

Expiration Date

Until further notice

Requirements

5-7 years experience leading lifecycle marketing programs, ideally for a consumer subscription business with demonstrated success achieving growth goals of user engagement and retention
Experience testing and optimizing marketing channels including push notification, email and in-app messaging marketing tactics
Strong project management capability with exceptional attention to detail
Possess deep understanding of A/B testing and data driven optimization marketing
Shown ability to meet deadlines and get consensus while balancing many projects and priorities
Bachelor’s degree required

Job Responsibility

Developing and optimizing engagement and retention strategies for subscription service
Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers
Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization
Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams
Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans
Define customer journeys, value propositions and service educational messaging
Submit and maintain operational briefs to ensure flawless execution of campaigns

What we offer

subsidized health, vision, and dental plans
paid sick leave
retirement plans with a match

Fulltime

Marketing Operations Coordinator

Join Our Growing Team as a Marketing Operations Coordinator! Are you a detail-or...

Location

Spain; United States , Barcelona; Philadelphia

Salary:

Not provided

Outpost24 Group

Expiration Date

Until further notice

Requirements

1-3+ years of experience in marketing operations, ideally in a B2B SaaS or cybersecurity environment
Hands-on experience with HubSpot (Marketing Hub, Data Hub) as a super admin
Proficient in managing Salesforce integrations and other key marketing/sales tools (e.g., enrichment, ABM platforms, Revenue Hero)
Strong knowledge of email automation, list segmentation, and workflow development
Familiarity with GDPR compliance as it relates to CRM data management and marketing practices
Proficient in building dashboards, analyzing data, and generating actionable insights
Strong organizational and documentation skills
Self-starter with excellent attention to detail and a proactive, collaborative approach
Must be based in either Barcelona or Philadelphia with the flexibility to work from the office as needed
This position requires full permanent working rights in the United States, or Spain

Job Responsibility

Oversee the HubSpot Administration & System Management: Serve as super admin for HubSpot (Marketing Hub, Data Hub)
Manage integrations with tools such as Salesforce, lead enrichment tools, ABM platforms, and meeting scheduling tools (e.g. Revenue Hero, Chili Piper)
Maintain CRM data quality, enforce GDPR compliance, and ensure consistent property structures across platforms
Ensure timely and complete handoff of leads from marketing to sales
Manage data cleansing in various systems, merging records and troubleshooting data errors
Document key marketing operations processes, systems, and tool interactions
Marketing Operations & Campaign Support: Support the marketing team with email nurture campaigns and list segmentation
Assist in the implementation of lead lifecycle management, lead scoring models, and multi-touch attribution frameworks
Collaborate with RevOps and technical teams to ensure cross-platform alignment and data flow consistency
Analytics, Reporting & Optimization: Build dashboards and reports to monitor KPIs, including MQLs, SQLs, funnel performance, and campaign ROI

What we offer

A flat organizational structure and lots of autonomy
An organizational culture founded on trust, respect, adaptability, and commitment, where your personal and professional development will be emphasized
The opportunity to be part of a fast-growing and fun European cybersecurity company
A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (3 days in office)
Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement
fun socials, great perks, and a collaborative environment

Fulltime

Marketing Manager

The Marketing Manager plays a critical role in driving qualified leads and optim...

Location

United States , Garden Grove

Salary:

80000.00 - 100000.00 USD / Year

Harbinger Motors

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
3–5 years of experience in demand generation, digital marketing, or marketing operations
B2B SaaS or tech hardware experience is strongly preferred
automotive or EV industry experience is a plus
Hands-on proficiency with HubSpot (certifications preferred) including workflows, lead scoring, and campaign management
Experience managing relationships with specialized agencies (HubSpot, SEO, paid ads, social selling partners)
Strong analytical skills with proven experience in marketing attribution, reporting, and performance optimization
Familiarity with data enrichment tools
Clay experience preferred but not required
Understanding of website optimization, conversion rate optimization, and A/B testing methodologies

Job Responsibility

Execute demand generation campaigns across multiple channels including email, paid ads, LinkedIn social selling, SEO, and outbound prospecting
Partner with HubSpot agency to optimize CRM workflows, lead scoring models, and marketing automation sequences
Coordinate with LinkedIn social selling agencies to drive qualified prospects through targeted outreach and social engagement
Manage relationships with paid advertising and SEO agencies to ensure campaigns meet lead quality and volume targets
Support account-driven GTM initiatives and implement signal-based campaign triggers for personalized outreach
Lead CLAY implementation and optimization for prospect data enrichment and lead qualification processes
Maintain and optimize our marketing technology stack, ensuring seamless integration between HubSpot, Clay, and other growth tools
Set up proper tracking, conversion optimization, and A/B testing for landing pages and key conversion points
Create and maintain comprehensive campaign performance dashboards and executive reporting
Ensure data hygiene, accuracy, and compliance across all marketing systems and databases

What we offer

Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
Early-stage Stock Options
Robust Retirement Savings (401k, HSA, FSA)
Generous Paid Time Off (PTO) & Parental Leave
Annual Vacation Bonus
Wellness & Fertility Benefits
Cell Phone Stipend
Complimentary Meals & Stocked Kitchens

Senior Marketing Manager

Outpost24 is seeking a Senior Marketing Manager to join our team in Barcelona! I...

Location

Spain , Barcelona

Salary:

Not provided

Outpost24 Group

Expiration Date

Until further notice

Requirements

5-10 years of proven experience delivering complex B2B marketing campaigns across digital, events, and ABM
5-10 years in B2B marketing in IT/SaaS industry
cybersecurity experience is a strong advantage
Proficient with Marketing Automation Platforms (e.g., HubSpot, Pardot, Marketo) for nurturing and campaign deployment
Experienced with CRM systems (e.g., Salesforce) for lead tracking, reporting, and sales enablement
Strong analytical and funnel reporting skills
comfortable using web analytics tools (e.g., Google Analytics)
Solid understanding of SEO/SEM as it relates to campaign performance and landing page optimization

Job Responsibility

Oversee the full campaign lifecycle, from concept to launch, ensuring alignment with sales goals, smart resource allocation, and strong pipeline generation from new logos
Define annual and quarterly campaign strategies using persona-based and ABM best practices, including audience segmentation, messaging, and value propositions for the ASM product suite
Conduct market and competitive research to identify opportunities and strengthen campaign positioning
Manage the campaign budget and report monthly on spend and ROI to leaders
Plan and execute end-to-end integrated campaigns across digital, events, and ABM channels
Coordinate with marketing teams (email, paid media, social, product marketing, field) to support campaign goals and nurture leads
Manage cross-functional tasks with strong project management, ensuring timelines, scope, and stakeholder needs (content, design, product marketing) are met
Define and oversee the prospect journey to convert MQLs into SQLs and drive pipeline opportunities
Work closely with Marketing Operations, Product Marketing, Channel Marketing, Sales, and other teams to ensure campaigns are supported and leads are handled effectively
Collaborate with stakeholders across the business while balancing competing priorities

What we offer

A flat organizational structure and lots of autonomy
The opportunity to be part of a fast-growing and fun European cybersecurity company
A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (2-3 days in office)
Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement
Join our team in Barcelona and experience a workplace that’s as vibrant as the city, from fun socials, great perks, and a collaborative environment

Marketing Operations Manager, Lifecycle & Email

LumApps

Location:
France , Lyon

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
March 22, 2026

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