CrawlJobs Logo
LumApps Logo LumApps · -

Marketing Operations Manager, Lifecycle & Email

France, Lyon · Job Posted March 22, 2026
Apply Position
Job Link Share

Job Description

We're looking for a technically sharp Marketing Operations Manager (Emails) to own our lifecycle email orchestration in HubSpot. Your mission is to design and optimize a high-performing lifecycle email engine - turning our GTM strategy into structured, scalable programs that drive engagement, pipeline, and revenue impact. You’ll have meaningful ownership over how our email automation is structured and scaled, working closely with Brand, Field, Growth, and RevOps teams.

Job Responsibility

  • Build and optimize lifecycle programs (nurture, activation, re-engagement) with entry/exit criteria, segmentation, personalization logic, and measurable goals
  • Manage and improve deliverability through preference management, and hygiene routines, treating list health as an ongoing practice, not a one-off cleanup
  • Run an experimentation program across lifecycle journeys, defining hypotheses, success criteria, and documenting learnings
  • Manage subscription types, consent logic, and regional compliance requirements across multi-region audiences
  • Track lifecycle and campaign performance through self-serve dashboards, identifying opportunities to improve engagement, conversion, and pipeline impact
  • Stay current on HubSpot's evolving feature set: new launches, betas, and platform updates and proactively evaluate whether and how to adopt them (including Journeys, AI capabilities, and automation improvements)
  • Leverage AI-enabled tools to improve campaign ideation, personalization, testing velocity, and performance analysis across lifecycle programs

Requirements

  • Hands-on experience building and managing lifecycle email programs in HubSpot (required), supporting both mid-market and enterprise go-to-market motions
  • Fluent with email marketing best practices (segmentation, deliverability, testing, personalization)
  • Experience operating in a multi-region environment with differing consent frameworks (GDPR, CAN-SPAM etc.)
  • Analytical mindset comfortable building reports and interpreting performance data
  • Comfortable experimenting with AI tools to improve marketing workflows, campaign development, and lifecycle optimization
  • Experience working with the HubSpot–Salesforce integration
  • Experience building lead scoring and grading models from scratch with clear logic and tradeoff awareness

Nice to have

Basic HTML/CSS for email template customization

What we offer

  • Hybrid work model – 2 days at the office, 3 days remote
  • RTT days – ~10 extra days off per year
  • Meal vouchers (SWILE) + free snacks & coffee
  • Yoga classes
  • Supportive parental leave and family moments — yes, even a Christmas party for your kids !
  • Health insurance (ALAN) – 60% covered + full life & disability cover
  • Afterworks, team celebrations & seasonal parties
  • Equipment of your choice
  • French & English lessons, professional development & access to Leeto CSE
LumApps - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Marketing Operations Manager, Lifecycle & Email

8 matching positions

Associate Manager, Lifecycle Marketing Operations

We are looking for an Associate Manager, Lifecycle Marketing Ops, to join the CL...
Location
Location
United States
Salary
Salary:
80000.00 - 90000.00 USD / Year
aura.com Logo
Aura
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2-4 years of experience in marketing operations for a D2C-focused brand or product
  • At least 1 year of operations experience within Braze. Must have owned email, in-app, push, and banner card campaigns. Braze certifications are a plus!
  • Experience with email builder tools (i.e. Stripo)
  • Proficiency in Braze reporting, Tableau, Excel, and other reporting tools
  • Experience writing QA instructions for CLM tests to ensure all stakeholders are aligned on the outcome
  • Experience in analyzing reports and providing test results to stakeholders in a succinct manner
  • Excellent attention to detail and communication skills
  • Self-starter who is looking to work in a growing, fast-paced environment with a fun CLM team!
Job Responsibility
Job Responsibility
  • Own the setup, QA, monitoring, and reporting of D2C lifecycle campaigns, as well as ongoing segmentation updates within Braze
  • Provide regular updates on test performance to stakeholders and highlight any potential execution issues early on
  • Own the lifecycle marketing promo calendar, ensuring that campaigns and audiences are not conflicting, and deadlines are met
  • Review requests from cross-functional partners for lifecycle support (campaigns, email capture integrations, etc.) and own the feedback and execution loop between teams
  • Be our data champion, submitting requests for new data points in Braze and monitoring any data degradation
  • Partner with PMM on promotional cycles, owning the delivery schedule for CLM
  • Partner with the VP and Sr. Manager on the Lifecycle team on the execution of the ongoing prospect testing roadmap, as well as ongoing member welcome series outreach. Analyze test results and provide insights to help drive future test cycles
What we offer
What we offer
  • competitive pay
  • generous health and wellness benefits
  • retirement savings plans
  • parental leave
  • Fulltime
Read More
Arrow Right
New

Email Marketing Manager

At HubX we build mobile and web apps, used and loved by millions all around the ...
Location
Location
Turkey , İstanbul
Salary
Salary:
Not provided
hubx.co Logo
HubX
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in email marketing, CRM, or lifecycle marketing
  • Hands-on experience in subscription-based apps, SaaS, mobile apps, or web app ecosystems
  • Strong command of lifecycle marketing flows
  • Data-driven mindset with a strong A/B testing culture
  • Ability to analyze email performance metrics and translate them into optimization roadmaps
  • Proven experience with segmentation, personalization, and automation
  • Hands-on experience with at least one or two CRM/email tools such as Reteno, Braze, Iterable, Customer.io, Klaviyo, or OneSignal
  • Technical fluency to collaborate effectively with engineering teams on integrations and infrastructure
  • Strong written and verbal English communication skills
  • Ownership-driven, proactive, and comfortable working in a fast-paced growth environment
Job Responsibility
Job Responsibility
  • Own end-to-end email marketing for web funnels and web apps including activation, onboarding, retention, upsell, winback, abandoned subscription, and transactional flows
  • Design and continuously optimize lifecycle marketing strategies that improve user journeys and drive activation, retention and LTV
  • Build, launch, and iterate on email automation flows across multiple subscription apps
  • Develop segmentation and personalization strategies to deliver the right message to the right user at the right time
  • Track and analyze email performance metrics and turn insights into optimization actions
  • Plan and execute A/B tests on copy, design, send time, segmentation, and flow structure and translate results into scalable best practices
  • Manage technical setup and operations of transactional and marketing email infrastructure in close collaboration with Developers and Product
  • Monitor and improve deliverability, sender reputation, and domain health
  • Build standardized, scalable email marketing operations across our app portfolio
  • Identify new lifecycle opportunities by analyzing user behavior, cohort patterns, and funnel data
What we offer
What we offer
  • Daily commuting and meal support
  • A brand new MacBook and a designed welcome kit with Stanley and Herschel products and customized items
  • Private medical insurance (TSS)
  • HPV vaccination
  • Women's health coverage
  • Meditopia and annual Beije membership
  • Gym reimbursement
  • Unlimited coffee from XPresso
  • Fully stocked kitchen with breakfast and snacks throughout the day
  • HubX Breakfast Club
  • Fulltime
Read More
Arrow Right

Senior Lifecycle Marketing Manager

We’re seeking a self-starter and results-driven lifecycle marketer to lead our e...
Location
Location
Mexico , Mexico City
Salary
Salary:
Not provided
earnin.com Logo
EarnIn
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
  • Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn
  • Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
  • Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
  • Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
  • Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition
  • Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
  • Strong attention to detail, with a sense of achievement when finding errors during QA
  • HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)
Job Responsibility
Job Responsibility
  • Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products
  • Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels
  • Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration
  • Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails
  • Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations
  • Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement
  • Proactively identify and execute new opportunities that provide incremental value to Community Members
What we offer
What we offer
  • healthcare
  • internet and cell phone reimbursement
  • learning and development stipend
  • potential opportunities to travel to our Mountain View headquarters
  • Fulltime
Read More
Arrow Right

Senior Lifecycle Marketing Manager

Location
Location
Mexico , Mexico City
Salary
Salary:
Not provided
earnin.com Logo
EarnIn
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
  • Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn
  • Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
  • Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
  • Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
  • Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition
  • Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
  • Strong attention to detail, with a sense of achievement when finding errors during QA
  • HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)
Job Responsibility
Job Responsibility
  • Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products
  • Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels
  • Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration
  • Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails
  • Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations
  • Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement
  • Proactively identify and execute new opportunities that provide incremental value to Community Members
What we offer
What we offer
  • healthcare
  • internet/cell phone reimbursement
  • learning and development stipend
  • potential opportunities to travel to our Palo Alto HQ
  • Fulltime
Read More
Arrow Right

Senior Lifecycle Marketing Manager

Location
Location
Australia , Sydney
Salary
Salary:
125000.00 USD / Year
hapana.com Logo
Hapana
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in B2B SaaS marketing, CRM/lifecycle marketing, demand generation, or growth marketing roles
  • Proven experience owning and optimizing end-to-end lead lifecycle programs from MQL through pipeline generation with analytical mindset
  • Strong hands-on experience with HubSpot CRM and Marketing Hub, including workflows, automation, segmentation, lead scoring, reporting, and lifecycle management
  • Practical experience leveraging AI-powered tools and automation to improve SDR/BDR efficiency, campaign execution, content workflows, personalization, and reporting
  • Experience working closely with Revenue Operations and Sales teams to optimise funnel performance, pipeline visibility, lead qualification frameworks, and GTM operational processes
  • Strong working knowledge of Google Analytics (GA4), Google Ads, and LinkedIn Campaign Manager, with the ability to measure campaign effectiveness and pipeline impact
  • Experience managing CRM integrations and GTM tooling, including Chili Piper and other lead routing, enrichment, or automation platforms
  • Demonstrated experience building and scaling ABM programs for enterprise or mid-market accounts
  • Experience executing integrated campaigns across email, nurture, events, paid acquisition, and outbound motions
  • Experience using Notion or similar project/documentation platforms to manage cross-functional marketing initiatives and operational processes
Job Responsibility
Job Responsibility
  • Lead the demand generation and lead journey from MCL to MQL, including lifecycle design, nurturing, and sales handover to improve conversion and pipeline quality
  • Lead the adoption and optimisation of AI-powered workflows across CRM, lifecycle marketing, AI SDR/BDR operations, and GTM intelligence to improve lead qualification, conversion efficiency, personalization, forecasting visibility, and operational scale
  • Drive lifecycle marketing strategy and campaign execution within the CRM, partnering closely with the RevOps to optimise customer journeys, segmentation, nurture programs, and conversion performance across the funnel
  • Build and optimise full-funnel lifecycle programs across acquisition, customer engagement, expansion, and retention to maximise LTV and revenue growth while owning lifecycle performance analysis and experimentation strategy
  • End-to-end HubSpot website integration, including analytics, forms, CTAs, automated email journeys, workflows, and lifecycle tracking to support lead capture, nurturing, and conversion optimisation
  • Lead integrated campaigns (email marketing, nurture programs, and events) optimizing sequencing, personalization, and timing to support longer buying cycles and enterprise decision-making
  • Own ABM strategy, execution, and performance for priority segments and target accounts, driving enterprise pipeline through integrated campaigns aligned to product and ICP
  • Act as a cross-functional partner across Marketing, Sales, Product Marketing, and Revenue Operations to operationalise GTM strategy, align lifecycle execution to company growth priorities, and improve enterprise revenue outcomes
  • Fulltime
Read More
Arrow Right

Email Marketing Manager

This position reports to the Vice President of Brand Marketing & Fan Engagement ...
Location
Location
United States , Las Vegas
Salary
Salary:
Not provided
ufc.com Logo
UFC
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in marketing, Business, or a related field, or equivalent professional experience
  • Minimum of 5+ years of experience in email marketing, digital marketing, or CRM strategy
  • Demonstrated ability to develop and lead strategic marketing initiatives, balancing long-term planning with real-time execution
  • Proven experience managing multiple complex projects simultaneously, with strong prioritization and decision-making skills
  • Advanced analytical capabilities, including the ability to interpret data, exercise sound judgment, and drive performance-based decisions
  • Experience collaborating cross-functionally and influencing stakeholders across multiple business units
  • Strong understanding of email marketing platforms and CRM systems, with the ability to adapt to and optimize new technologies
  • Excellent written and verbal communication skills, with the ability to guide messaging strategy and campaign direction
  • High level of attention to detail, organization, and accountability in a fast-paced environment
  • Demonstrated ability to handle sensitive customer and business data with discretion and professionalism
Job Responsibility
Job Responsibility
  • Design, manage, and optimize a comprehensive global email marketing strategy, including newsletters, lifecycle campaigns, and revenue-driving initiatives
  • Own and direct the execution of all email marketing campaigns, exercising judgment in campaign structure, messaging, segmentation, scheduling, and deployment
  • Develop and implement advanced audience segmentation and targeting strategies to improve engagement, conversion, and retention across diverse fan cohorts
  • Analyze campaign performance and translate data into actionable insights, continuously refining strategy through A/B testing, experimentation, and performance optimization
  • Oversee the global email marketing calendar, ensuring strategic alignment with company-wide initiatives, key events, and revenue priorities
  • Lead cross-functional collaboration with teams including Consumer Products, Partnerships, UFC FIGHT PASS, Creative, and Corporate Communications to design and execute integrated campaigns
  • Establish and enhance scalable processes and workflows to improve operational efficiency, campaign execution, and reporting accuracy
  • Direct the development of reporting frameworks, dashboards, and KPIs, providing leadership with clear visibility into campaign effectiveness and business impact
  • Partner with Data and CRM teams to manage audience data integrity, segmentation logic, and database growth strategies
  • Oversee compliance and governance of email marketing practices, ensuring adherence to applicable regulations (CAN-SPAM, GDPR, CCPA) and internal standards
  • Fulltime
Read More
Arrow Right

Onsite & Email Marketing Manager

We are looking for an experienced Onsite & Email Marketing Manager to support hi...
Location
Location
United States , Seattle
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Demonstrated experience managing email campaigns from strategy through reporting and optimization
  • Strong ability to analyze metrics, interpret performance data, and turn insights into actionable recommendations
  • Background in marketing, campaign planning, and operational coordination within a fast-paced business setting
  • Experience with Salesforce Marketing Cloud
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience using data and metrics to measure impact and determine improvements
  • Experience with onsite marketing, lifecycle marketing and digital advertising
  • Merchandising experience
  • Proven skill in audience segmentation, KPI reporting, and measuring campaign effectiveness
  • Excellent communication skills with the ability to collaborate effectively across stakeholders and cross-functional teams
Job Responsibility
Job Responsibility
  • Lead email marketing initiatives through planning, audience strategy, content coordination, launch execution, performance tracking, and ongoing refinement
  • Partner with cross-functional teams to develop relevant creative assets and messaging that align with industry standards and campaign goals
  • Produce recurring weekly, monthly, and quarterly updates that highlight campaign progress, business impact, and key performance trends
  • Monitor active projects, communicate status clearly, and help resolve obstacles that may affect timelines or deliverables
  • Evaluate campaign data and customer response metrics to identify opportunities for stronger engagement, conversions, and traffic growth
  • Work across team boundaries to organize priorities, align resources, and ensure timely delivery of marketing initiatives
  • Apply structured decision-making and sound judgment to balance multiple requests in a deadline-driven environment
  • Use modern content tools, including GenAI applications, to support copy development and campaign execution where appropriate
  • Present insights and recommendations to stakeholders, peers, and managers across marketing operations, event operations, and creative functions
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
Read More
Arrow Right

Email Marketing Manager

At HubX we build mobile apps, used and loved by millions all around the world. W...
Location
Location
Turkey , Izmir
Salary
Salary:
Not provided
hubx.co Logo
HubX
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in email marketing, CRM, or lifecycle marketing
  • Hands-on experience in subscription-based apps, SaaS, mobile apps, or web app ecosystems
  • Strong command of lifecycle marketing flows (activation, onboarding, retention, winback, upsell, abandoned cart, transactional, etc.)
  • Data-driven mindset with a strong A/B testing culture
  • Ability to analyze email performance metrics and translate them into optimization roadmaps
  • Proven experience with segmentation, personalization, and automation
  • Hands-on experience with at least one or two CRM/email tools such as Reteno, Braze, Iterable, Customer.io, Klaviyo, or OneSignal
  • Technical fluency to collaborate effectively with engineering teams on integrations and infrastructure
  • Strong written and verbal English communication skills
  • Ownership-driven, proactive, and comfortable working in a fast-paced growth environment
Job Responsibility
Job Responsibility
  • Own end-to-end email marketing for web funnels and web apps - including activation, onboarding, retention, upsell, winback, abandoned subscription, and transactional flows
  • Design and continuously optimize lifecycle marketing strategies that improve user journeys and drive activation, retention and LTV
  • Build, launch, and iterate on email automation flows across multiple subscription apps
  • Develop segmentation and personalization strategies to deliver the right message to the right user at the right time
  • Track and analyze email performance metrics (open rate, CTR, conversion, retention impact, unsubscribe, spam rate) and turn insights into optimization actions
  • Plan and execute A/B tests on copy, design, send time, segmentation, and flow structure and translate results into scalable best practices
  • Manage technical setup and operations of transactional and marketing email infrastructure in close collaboration with Developers and Product
  • Monitor and improve deliverability, sender reputation, and domain health
  • Build standardized, scalable email marketing operations across our app portfolio
  • Identify new lifecycle opportunities by analyzing user behavior, cohort patterns, and funnel data
What we offer
What we offer
  • Daily essentials: We provide commuting and meal support to make your workday easier
  • A brand new MacBook and a designed welcome kit, featuring Stanley and Herschel products along with customized items
  • Wellbeing: We support your overall wellbeing with private medical insurance (TSS), HPV vaccination, and for our women teammates critical women’s health coverage, Meditopia and annual Beije membership
  • Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally
  • A unique and top-notch office: Our well-designed headquarters is in the tallest building in Izmir
  • Office fuel: Unlimited coffee from XPresso, a fully stocked kitchen with breakfast and snacks throughout the day, and our HubX Breakfast Club
  • Learning & development: We support your continuous learning with education budget and weekly Cambly speaking sessions
  • Team events that create lasting memories
  • Strong company culture
  • X Community discounts
  • Fulltime
Read More
Arrow Right