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At Impact Food Group, we’re more than just a school caterer. We’re on a mission to create a positive food culture and help more students enjoy healthier, better-quality food. Making a positive social impact is at the heart of everything we do. We’re constantly learning, evolving, and improving — every way, every day. Through our industry-leading brands — Innovate, Hutchison, Cucina, and Chapter One — we cater for over 600,000 students and operate in more than 900 schools nationwide, growing every year. We’re now looking for a talented and highly organised Marketing Operations Lead to join and play a vital role in supporting our business. Guided by our values, integrity, bold, impactful, humble and community; you will help us shape a workplace and culture we can all be proud of. The Marketing Operations Lead will bridge our central marketing team and operational business, rolling out best-practice marketing across all schools to drive participation, meal uptake, and customer experience. Reporting to the Head of Marketing & Communications with regular travel to IFG sites and 1-2 days a week at Head Office (Woking). If you’re a collaborative, solution-focused professional who thrives in a busy and purposeful environment, we’d love to hear from you. Join us and be part of a team that is transforming lives through the power of food, making a genuine difference for students across the UK.
Job Responsibility:
Implement business-wide marketing plans and campaigns that drive awareness, participation, and meal uptake across all sites
Support retention activity, added-value initiatives, and create/deliver toolkits and campaigns that drive measurable impact
Lead on site-level food marketing activity including menus, meal deals, promotional campaigns, and theme days
Develop engaging, customer-facing materials that drive awareness and uptake across students, parents, and staff
Own the development and continuous improvement of IFG’s Perfect Site model
Support operational teams with canteen layouts, merchandising, point-of-sale, and customer experience best practice
Set up and run student panels, both face-to-face and digitally, to gather quantitative and qualitative insights
Analyse findings and translate them into actionable recommendations that inform menus, marketing campaigns, and customer experience improvements
Support delivery, analysis, and reporting of client and consumer surveys
Create toolkits and action plans to ensure insights are embedded into site-level operations
Develop creative, impactful content using Canva and other tools for campaigns, promotions, website updates, and awards submissions (local and national)
Support with copywriting, design, and deployment of site-level communications, including school launch materials, digital signage, and online portals
Requirements:
Proven experience in marketing, ideally in a retail, foodservice, or consumer-focused environment
Understands the power of great customer experience in driving participation and sales
Confident engaging with different stakeholders – from students and parents to clients and site teams
Confident communicator, able to present ideas and influence at all levels
Flexible and willing to travel regularly to sites across the UK
Experienced User of Canva
Experience of Working with digital Content Management Systems