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Marketing Operations and Analytics Manager

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Profound

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Location:
United States , New York City

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Category:
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Contract Type:
Not provided

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Salary:

150000.00 - 190000.00 USD / Year
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Job Description:

Profound is on a mission to help companies understand and control their AI presence. We are creating a new category at the intersection of AI, search, and brand visibility, and we are building both the platform and the story behind it. As our Marketing Operations and Analytics Manager, you will be the strategic architect of our marketing measurement and attribution framework, building the analytics infrastructure that powers data-driven decision-making across the marketing organization.

Job Responsibility:

  • Design, build, and own a multi-touch attribution framework across the entire customer journey
  • Develop sophisticated analytics models including cohort analysis, LTV modeling, channel incrementality testing
  • Build and maintain executive-level dashboards and reporting frameworks
  • Drive experimentation rigor by designing testing frameworks, establishing statistical significance thresholds, analyzing holdout tests
  • Partner with leadership to establish and track north star metrics, OKRs, and performance benchmarks
  • Own the marketing technology stack strategy and optimization
  • Collaborate with Revenue Operations to refine lead lifecycle definitions, scoring models, and routing logic
  • Partner with GTM Engineering on data infrastructure projects
  • Establish data governance standards for marketing systems
  • Build operational excellence within the marketing organization through process documentation, campaign QA frameworks
  • Serve as the analytics thought partner to the marketing team
  • Lead cross-functional analytics initiatives in partnership with Revenue Operations and Product teams
  • Identify opportunities for operational leverage and efficiency gains across the marketing organization

Requirements:

  • Analytics-first mindset with deep fluency in marketing analytics, attribution modeling, and statistical methods
  • Ability to build complex models in SQL, Python, or R and translate findings into executive-ready insights
  • 5 to 7 or more years of experience in marketing operations and analytics roles at B2B SaaS companies
  • Demonstrated experience building attribution frameworks and analytics infrastructure from the ground up or scaling them significantly
  • Expert-level proficiency with marketing and analytics platforms including Salesforce, Clay, HubSpot, Google Analytics or GA4, Looker, Tableau, Segment, and similar tools
  • Comfort working directly with data warehouses and BI systems
  • Strong track record partnering with Revenue Operations and GTM Engineering teams
  • Experience working effectively across technical and operational functions while maintaining focus on marketing analytics and insights
  • Ownership mentality with experience independently owning complex cross-functional projects, defining success metrics, and driving them to completion with stakeholders across multiple teams
  • Strong communicator who can present complex analytical findings to non-technical stakeholders and build consensus around data-driven decisions across Marketing, Sales, and RevOps
  • Comfortable thriving in fast-paced startup environments, building systems in real time, operating under ambiguity, and defining best practices
  • Experience with incrementality testing, econometric modeling, or data science
  • Background in AI or ML companies or category-creation environments
What we offer:
  • Equity
  • Full range of benefits and perks

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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