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Marketing Operations Analyst

belden.com Logo

Belden, Inc

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Location:
United States , Carmel

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Category:
-

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Contract Type:
Not provided

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Salary:

85200.00 - 127800.00 USD / Year

Job Description:

Belden’s Analyst, Marketing Operations plays a critical role in optimizing the efficiency and effectiveness of our marketing efforts. This role will report to the Sr. Director, Marketing Operations and be part of a newly formed Corporate Marketing Operations team, which serves as a meta-function enabling both global and regional marketing teams. Well-qualified candidates will have a proven track record of aggregating and interpreting data from global regions, industries, campaigns and disparate sources into strategic insights that empower informed decision-making by stakeholders. This individual will be responsible for providing data-driven insights across all marketing channels, managing key operational processes and ensuring our marketing investments are strategically aligned and delivering maximum impact. The ideal candidate is highly analytical, detail-oriented and possesses a strong understanding of marketing principles. The role will be responsible for data storytelling across the marketing and leadership team.

Job Responsibility:

  • Manage, analyze and report on reach among target markets and audiences, lead progression, campaign activities, marketing attribution to funnel and ultimate impact on business growth
  • Conduct in-depth analysis of digital performance, identifying trends, user behavior and opportunities for optimization
  • Evaluate email marketing campaign performance, providing insights on deliverability, open rates, click-through rates and conversion
  • Analyze the effectiveness of marketing campaigns and advertising initiatives across various platforms, measuring ROI and identifying areas for improvement
  • Integrate insights from brand equity and Voice of Customer (VoC) studies with other marketing data to provide a comprehensive view of brand health and customer perception
  • Synthesize performance data from all channels to provide holistic insights into marketing effectiveness and inform future strategies
  • Present the data as well as insightful hypotheses on the story that the data tells and how teams might leverage in decision-making and future strategies
  • Manage and track the marketing budget, monitoring spend against allocated funds and identifying potential discrepancies
  • Provide regular reports on marketing expenditure and budget adherence
  • Collaborate closely with regional marketing teams to define and implement global dashboards and key performance indicators (KPIs)
  • Maintain and manage quarterly global marketing performance reports and dashboards that effectively cascade to regional targets, enabling consistent measurement and supporting localized analysis
  • Track and report on KPIs to measure the success of marketing initiatives and overall departmental goals
  • Analyze current marketing projects and team capacity to identify bottlenecks, optimize workflows and improve project velocity
  • Develop and implement processes to enhance team efficiency and resource allocation
  • Ensure marketing systems and tools support marketing budget management, reporting and analysis in a way that integrates with finance team processes and requirements
  • Manage the logistics and transactional aspects of relationships with marketing vendors and agencies, including contract tracking, invoicing and performance monitoring
  • Stay informed on industry best practices, emerging technologies and trends in marketing analytics and operations
  • Explore advancement in AI and data governance, including how to leverage AI to improve marketing data analysis and attribution models
  • Support the adoption and effective use of marketing technology platforms across the team

Requirements:

  • Bachelor’s degree or higher in Business Administration, Data Analytics or a related field
  • 5+ years of relevant work experience within data analytics, preferably marketing data and performance
  • Technical and analytical proficiency, with experience in dashboard development, various reporting formats and tools
  • Experience marrying data from disparate systems to create holistic, closed loop reporting on marketing activities
  • Proficiency in full funnel attribution best practices, with experience reporting on target segment penetration, lead and campaign flow, lead attribution, marketing funnel (including pipeline and revenue attribution)
  • Ability to collaborate with peers to present insights and marketing performance to various stakeholders using data storytelling
  • Marketing-related certifications and system experience, such as Salesforce (Pardot), Account-based Marketing (6Sense), Google Analytics and other certifications
  • Experience managing operational budgets
  • Excellent communication, interpersonal and project management skills
What we offer:
  • health/dental/vision
  • long term/short term disability
  • life insurance
  • HSA/FSA
  • matching retirement plans
  • paid vacation
  • parental leave
  • employee stock purchase plan
  • paid leave for volunteer work in your community
  • training opportunities
  • professional talent management and succession planning
  • corporate health well-being initiatives

Additional Information:

Job Posted:
January 23, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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