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At Taco Bell, we aren’t just looking for candidates. We are looking for marketing rock stars who understand youth culture, marketing, and digital better than anyone else. Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. That’s right… Taco Bell has 8,200+ restaurants in over 32 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore. And we don’t plan to stop there. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the role below.
Job Responsibility
Implement Taco Bell advertising and marketing strategies, aligning them with overall business goals and market trends
Act as the day-to-day interface with YUMC ensuring marketing calendar execution, supported by regular cadenced and documented engagement plans
Coordinate campaign launches to deliver them on time and in full, ensuring a consistency experience across different stores
Support the digital activation of the marketing calendar, coordinating digital touch points for campaign execution, and analysing results to inform future improvements
Develop Local Marketing strategy and campaigns tailored to the specific communities where Taco Bell stores are located
Develop New Store Opening Plan, including media in the vicinity, PR event and special promotions and campaigns to grow brand and sales
Track and analyse the results of marketing campaigns to measure success and inform future strategies
Develop and execute all customer facing communications in restaurant
Work with advertising and media agencies to deploy marketing campaigns, primarily focused on social, earned media and digital
Support the development of national marketing campaign creative and brand activations ensuring cut through and consistency
Project manage the roll out of national marketing campaigns across paid and owned channels ensuring production cost efficiencies
Monitor brand and media performance
Day to day liaison with marketing agencies
Oversee the allocation and use of advertising funds, ensuring efficient and effective deployment
Maintain clear and consistent communication with franchisees, providing regular updates and reports on advertising activities and performance
Influence and align franchisees on marketing priorities, ensuring consistent execution of national campaigns, brand standards, and local activation plans across all stores
Requirements
BA/BS required
MBA preferred
7+ years relevant work experience in marketing
at least 2 years of QSR experience is a must
Track-record of developing and executing successful marketing campaigns targeting the youth in China
Excellent project management skills with a demonstrated ability to manage multiple projects concurrently
Results-driven with bias for action and commitment to excellence
Credible leader with ability to influence outcomes on key initiatives
Ability to align cross-functional partners and deliver results both directly and through influence
Strong communication skills with the ability to relate to team members of multiple levels