CrawlJobs Logo
Yum! Logo Yum! · -

Marketing Operation Manager

China · Job Posted May 29, 2026
Apply Position
Job Link Share

Job Description

At Taco Bell, we aren’t just looking for candidates. We are looking for marketing rock stars who understand youth culture, marketing, and digital better than anyone else. Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. That’s right… Taco Bell has 8,200+ restaurants in over 32 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore. And we don’t plan to stop there. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the role below.

Job Responsibility

  • Implement Taco Bell advertising and marketing strategies, aligning them with overall business goals and market trends
  • Act as the day-to-day interface with YUMC ensuring marketing calendar execution, supported by regular cadenced and documented engagement plans
  • Coordinate campaign launches to deliver them on time and in full, ensuring a consistency experience across different stores
  • Support the digital activation of the marketing calendar, coordinating digital touch points for campaign execution, and analysing results to inform future improvements
  • Develop Local Marketing strategy and campaigns tailored to the specific communities where Taco Bell stores are located
  • Develop New Store Opening Plan, including media in the vicinity, PR event and special promotions and campaigns to grow brand and sales
  • Track and analyse the results of marketing campaigns to measure success and inform future strategies
  • Develop and execute all customer facing communications in restaurant
  • Work with advertising and media agencies to deploy marketing campaigns, primarily focused on social, earned media and digital
  • Support the development of national marketing campaign creative and brand activations ensuring cut through and consistency
  • Project manage the roll out of national marketing campaigns across paid and owned channels ensuring production cost efficiencies
  • Monitor brand and media performance
  • Day to day liaison with marketing agencies
  • Oversee the allocation and use of advertising funds, ensuring efficient and effective deployment
  • Maintain clear and consistent communication with franchisees, providing regular updates and reports on advertising activities and performance
  • Influence and align franchisees on marketing priorities, ensuring consistent execution of national campaigns, brand standards, and local activation plans across all stores

Requirements

  • BA/BS required
  • MBA preferred
  • 7+ years relevant work experience in marketing
  • at least 2 years of QSR experience is a must
  • Track-record of developing and executing successful marketing campaigns targeting the youth in China
  • Excellent project management skills with a demonstrated ability to manage multiple projects concurrently
  • Results-driven with bias for action and commitment to excellence
  • Credible leader with ability to influence outcomes on key initiatives
  • Ability to align cross-functional partners and deliver results both directly and through influence
  • Strong communication skills with the ability to relate to team members of multiple levels
  • Proficiency in Mandarin is required

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Marketing Operation Manager

8 matching positions

Marketing Operation Manager

Location
Location
Israel , Petah Tikva
Salary
Salary:
Not provided
global-e.com Logo
Global-e
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3–5 years of experience in Marketing Operations, Lifecycle Marketing, Marketing Automation within a B2B environment
  • Hands-on experience with CRM systems and marketing automation platforms (e.g., HubSpot)
  • Experience managing newsletter programs, lifecycle campaigns, segmentation, and campaign execution
  • Familiarity with marketing data, integrations, and lead management processes
  • Hands-on experience with WordPress, including managing and optimizing web pages, forms, and integrations
  • Ability to combine strategic thinking with hands-on execution
  • Experience or interest in leveraging AI tools in marketing or operations
  • Strong project management and organizational skills
  • Excellent communication and collaboration skills across teams
  • High attention to detail with a focus on data accuracy and process scalability
Job Responsibility
Job Responsibility
  • Own the execution and optimization of newsletter programs as a core marketing channel
  • Manage and optimize marketing automation platforms (e.g., HubSpot) to support scalable campaign execution
  • Build and support lifecycle marketing initiatives, including campaigns, newsletters, and nurture programs
  • Ensure seamless lead flow across systems, from capture through to handoff to sales
  • Set up and maintain lead capture integrations across multiple channels, including website (WordPress)
  • Manage and optimize WordPress pages, forms, and integrations to support marketing initiatives and lead generation
  • Support and execute data enrichment strategies using internal and external sources
  • Maintain high standards of data accuracy, consistency, and scalable system structures
  • Build and maintain reporting dashboards to measure performance and generate actionable insights
  • Collaborate cross-functionally to translate business needs into effective marketing operations solutions
Read More
Arrow Right

Marketing Operations Manager / Marketing Project Manager APJ

Reporting to the Head of Content APJ (who is an empathy and growth mindset leade...
Location
Location
Australia , Sydney CBD
Salary
Salary:
130000.00 - 140000.00 AUD / Year
welovesalt.com Logo
Salt
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years’ experience managing agencies, content operations, or marketing operations, ideally in a regional or global context within a SAAS organisation ideally (not essential)
  • Strong project management skills: planning, tracking, and delivering on deadlines, with the ability to guide agencies and internal stakeholders
  • Experience implementing SOPs, managing SLAs, and optimising operational workflows
  • Proven budget management skills, including PO validation, invoice review, and financial reporting
  • Familiarity with project management tools, content management systems, asset libraries, and event technology platforms
  • Ability to track KPIs, analyse performance data, and translate insights into actionable improvements
  • Soft Skills: proactive problem-solver, calm under pressure, detail-oriented, adaptable, collaborative, and values-driven
Job Responsibility
Job Responsibility
  • Build and maintain strong relationships with content and event agencies across JAPAC, guiding them on expectations, processes, and compliance
  • Collaborate with internal stakeholders to align on project goals, timelines, and deliverables
  • Oversee project management for campaigns and events, ensuring milestones and deliverables are met & ensure clear SLAs, QA checkpoints, and smooth handoffs from intake to execution
  • Implement and optimise operational workflows, SOPs, and SLAs
  • Monitor budgets, validate POs and invoices, and provide KPI reporting
  • Serve as the central point of contact for agencies, resolving escalations and ensuring quality standards
  • Provide accurate KPI data (velocity, quality, ROI, efficiency) to leadership dashboards
What we offer
What we offer
  • 12-month maximum term contract (full paid leave entitlements) with a view to extending or converting to permanency
  • Work at a globally recognised tech innovator with an exceptional culture
  • Collaborate with world-class teams across the JAPAC region
  • Opportunities for career growth, skill development, and global exposure
  • A hybrid working model and a supportive team environment
  • Fulltime
Read More
Arrow Right

Marketing Operation Manager, Cardio Gulf

Location
Location
Egypt , Cairo
Salary
Salary:
Not provided
amgen.com Logo
Amgen
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in science/pharmacy
  • Proven experience in pharmaceutical industry
  • Track record of developing successful plans and delivering positive performance
  • Excellent project/process management/ analytical skills
  • Demonstrates strong industry knowledge and commercial mindset
  • Working in multifunctional cross-cultural teams
  • Proficiency in English is needed, both oral and written communications
Job Responsibility
Job Responsibility
  • Maximize brand potential
  • Working closely with sales team to implement local activities across the Gulf
  • Partner with brand team, including medical, market access, regulatory & sales to increase brand performance
  • Implement all related marketing activities, including budget control
  • Understand business dynamics, identify business opportunities, and build strategies accordingly to improve brands' potential
  • Implement tactical plans in line with the strategy
  • Partner with the sales force to ensure the brand strategies and tactics are cascaded optimally
  • Develop financial forecasts working closely with business partners
  • Collaborate with Marketing manager on joint projects
  • Recruit and lead external vendors in specific projects
  • Fulltime
Read More
Arrow Right

Marketing Platform Operation Manager

Location
Location
China , Shanghai
Salary
Salary:
Not provided
pfizer.de Logo
Pfizer
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree is required, Master degree or MBA is preferred
  • At least 6-/8 years working experience in Pharmaceutical industry
  • At least 1-/2years Project management experience
  • Product management experiences is preferred
  • Strategic thinking
  • Preferred demonstrated self-motivation ,strong execution and strong communication skills
  • Track record of working collaboratively across functions
  • Fluent in written and spoken English is preferred
  • Advanced Microsoft Office capabilities, particularly Excel, PowerPoint and Word is must have.
Job Responsibility
Job Responsibility
  • Support commercial strategy development and alignment
  • Evaluate and define key products and market opportunity & forecast the impact on overall business
  • Probe customer needs and cultivate external opinion leader relationship
  • Establish necessary professional relationships with government authority and external contacts
  • Develop recommendations for portfolio prioritization and investment
  • Leverage and influence various stakeholders and ensure successful team deliverables
  • Coordinate with BU internal and cross BUs to succeed the platform landing
  • Conduct national/regional conferences and serial trainings.
  • Fulltime
Read More
Arrow Right

Brand Marketing Manager, Company Marketing

At Meta we are building the future of human connection and the technology that m...
Location
Location
United States , Los Angeles
Salary
Salary:
152000.00 - 213000.00 USD / Year
meta.com Logo
Meta
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • BA/BS degree
  • 8+ years of experience in brand marketing, digital marketing or brand management
  • Proven track record leading complex and cross-functional marketing projects in fast-changing or ambiguous environments
  • Proven project management skills and experience navigating and influencing multiple projects
  • Experience collaborating with leadership and stakeholders at all levels
  • Demonstrated understanding and active use of consumer AI products and technologies
Job Responsibility
Job Responsibility
  • Partner with Marketing Lead to develop marketing strategies and tactics that break through
  • Build compelling business cases that connect brand relevance to measurable business impact (growth, engagement, and/or brand sentiment signals)
  • Make high-quality decisions with incomplete information, clearly evaluating tradeoffs and risks
  • Own and execute a range of cross-functional projects (campaigns, partnerships activations, social-first content, etc.) with key partners across Strategy, Creative, Insights, Media, Measurement, Communications, Social, Partnerships and Product
  • Orchestrate the entire marketing development journey, from ideation to campaign reporting and measurement
  • Identify gaps in systems, workflows, or process and proactively design and implement solutions to help the team to operate with speed and simplicity
  • Connect cross-functional partners and ensure teams have the right information to be successful
  • Proactively identify potential roadblocks and develop plans to mitigate risks
  • Routinely use data and insights to ground projects and drive accountability
  • Build peer relationships across Consumer Marketing (especially within Reality Labs given the role and importance of hardware in establishing Meta brand perceptions), serving as a dependable point of contact for the Meta brand
What we offer
What we offer
  • bonus
  • equity
  • benefits
  • Fulltime
Read More
Arrow Right

Integrated Capability Marketing Manager, Agentic & AI Marketing (Global)

Mastercard Services is hiring a global B2B Marketing Manager to own how AI‑power...
Location
Location
Portugal , P-1269-046
Salary
Salary:
Not provided
mastercard.com Logo
Mastercard
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience delivering global B2B marketing campaigns or programs, ideally within complex, matrixed organizations
  • A strong writing and storytelling background, with the ability to create clear, engaging content from complex subject matter
  • Professional experience in technology, SaaS, or platform‑based environments, with exposure to technical or developer‑adjacent audiences
  • Comfortable explaining sophisticated concepts—such as AI, platforms, or APIs—in ways that are accessible and relevant to different buyer groups
  • Proven ability to work effectively across multiple stakeholders and functions, influencing without direct authority
  • Confidence operating in environments where messaging is still evolving, contributing to clarity rather than waiting for full definition
  • A structured, outcome‑driven approach to campaign planning, with strong attention to detail and follow‑through
  • Genuine curiosity about AI and emerging technologies, and how they create value for customers
  • Comfortable working in global organizations, collaborating across regions, cultures, and time zones
Job Responsibility
Job Responsibility
  • Own the end‑to‑end planning and delivery of global AI‑focused B2B marketing campaigns, from early campaign design through launch and activation across priority channels
  • Translate cross‑portfolio AI capabilities into clear, compelling narratives that resonate with both executive decision‑makers and technical audiences
  • Develop high‑impact thought leadership and consideration‑stage content, including research reports, whitepapers, toolkits, and guides that support buyer understanding and adoption
  • Orchestrate integrated content journeys across digital, paid media, field activation, partner, and communications channels to ensure a consistent story across touchpoints
  • Partner closely with product, Services marketing, communications, and digital teams to align campaign direction with product priorities and evolving messaging frameworks
  • Manage and brief external agencies and research partners to deliver content, creative, and media aligned to campaign goals
  • Own and manage campaign budgets, including media spend and agency investment, and contribute to business cases for additional funding where required
  • Track campaign performance across engagement and effectiveness metrics, using insights to refine messaging, formats, and channel mix over time
  • Support the evolution of Mastercard's AI positioning, helping ensure consistency and clarity across regions and solutions
  • Fulltime
Read More
Arrow Right

Growth Marketing Manager (Germany) - Affiliate/Influencer Marketing

We are looking for a highly motivated Growth Marketing Manager (Germany) to join...
Location
Location
Germany , Berlin
Salary
Salary:
Not provided
n26.com Logo
N26
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 2 years of experience managing Affiliate and Influencer Marketing programmes
  • Proven track record in independently building and scaling new partner relationships within the German market
  • Demonstrated ability to negotiate and structure diverse commercial deals (e.g., CPA, CPL, fee structures, commission tiers)
  • Native or professional fluency in German is required
  • fluency in English is also essential for collaboration with the international team
  • Experience in fintech or startups is a plus
Job Responsibility
Job Responsibility
  • Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances
  • Manage the day-to-day operations of the German Affiliate and Influencer network, including building a pipeline of partners, relationship management, negotiation, and performance optimization and reporting
  • Assist in identifying, vetting, onboarding and assisting partners across relevant platforms to drive brand awareness and acquisition
  • Conduct data-driven research and analysis to support decision-making, providing insights to optimize channel performance
  • Drive cross-functional alignment, working closely with key internal stakeholders, including the Head of Growth, Marketing Strategy, and Product Marketing
  • for example activating the channel for campaigns
  • Own reporting of channel performance, key insights, and strategic plans in weekly and monthly growth steering meetings
  • Help define and improve marketing processes related to partnership tracking, attribution, and payout/budgeting for the German market
What we offer
What we offer
  • Competitive personal development budget
  • Work from home budget
  • Discounts to fitness & wellness memberships
  • Language apps
  • Public transportation
  • Premium subscription on personal N26 bank account
  • Subscriptions for friends and family members
  • Additional day of annual leave for each year of service
  • High degree of autonomy and access to cutting edge technologies
  • Relocation package with visa support
Read More
Arrow Right

Marketing Manager - Customer Care and Network Marketing

Join Marketing at Barclays to create integrated marketing strategies for Barclay...
Location
Location
United Kingdom , Northampton; London
Salary
Salary:
Not provided
barclays.co.uk Logo
Barclays
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong workload management, with the ability to balance strategic and tactical responsibilities
  • Proactive mindset, anticipating challenges and identifying opportunities before they arise
  • Creative problem-solving, with experience developing engaging marketing content and campaigns
  • Excellent stakeholder communication, able to influence, collaborate, and present confidently across all levels
  • Experience in customer experience, service-led marketing, or network/branch marketing is advantageous
  • Familiarity with regulated environments and compliance-aligned marketing is preferred
  • Financial services background — Experience working within banking, insurance, or regulated financial environments, with an understanding of customer-care and compliance expectations
  • Marketing background — Proven experience delivering marketing campaigns, customer communications, or service-led marketing initiatives
  • CIM marketing qualification — Chartered Institute of Marketing (CIM) certification or equivalent professional marketing qualification
Job Responsibility
Job Responsibility
  • Lead marketing initiatives that enhance customer service journeys
  • Develop and execute marketing plans for Barclays’ branch and service network
  • Prioritise and manage a diverse portfolio of projects, ensuring timely delivery while maintaining high creative and operational standards
  • Development and implementation of marketing strategies and delivery that aligns with the banks business objectives
  • Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives
  • Development of compelling and targeted content for various marketing channels
  • Analysis of data to make informed decisions and optimize marketing strategies
  • Management of the marketing budget, allocating resources to maximise ROI
  • Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes
  • Fulltime
Read More
Arrow Right