Marketing Officer Job at 360 Resourcing Solutions

Job Description

The Marketing Officer supports the delivery of consistent, high-quality and commercially focused marketing across Elizabeth Finn Homes. Acting as a guardian of the brand, the post holder will coordinate content, campaigns, events, PR, awards and marketing materials for our homes and central teams, while helping to manage budgets and deliver agreed sales and marketing plans.

Job Responsibility

Protect and consistently apply Elizabeth Finn Homes brand standards across all group, home and recruitment marketing activities
Deliver sales and marketing plans for focus homes to support occupancy growth, enquiries and referrals
Create and maintain high-quality marketing materials, including brochures, flyers, adverts, presentations, social media graphics and event collateral
Ensure all communications are accurate, compliant, audience-appropriate and aligned with organisational values, tone of voice and quality standards
Develop engaging content that promotes care quality, resident experiences, lifestyle, colleague achievements and community involvement
Coordinate marketing campaigns with home managers and central teams, managing actions, deadlines, ownership and follow-up
Plan, create and schedule social media content to support sales, recruitment, brand awareness and local engagement objectives
Organise and promote open days, community events, networking opportunities, awareness campaigns and recruitment events
Produce promotional communications, including invitations, email campaigns, signage and event materials
Manage the group PR and awards programme, identifying opportunities and coordinating submissions throughout the year
Write compelling award nominations, press releases and positive news stories using evidence, case studies, testimonials and measurable outcomes
Coordinate the annual Elizabeth Finn Homes Care Awards and support the delivery of colleague conferences and recognition events
Create employer-brand and recruitment marketing materials to support attraction and retention initiatives
Manage marketing budgets, suppliers, purchase orders and invoices, ensuring value for money and brand consistency
Monitor and report on marketing activity, campaign performance, engagement, lead generation and market intelligence, while providing support to the Head of Marketing and Sales and maintaining effective relationships with internal and external stakeholders

Requirements

Outstanding written and verbal communication
Content creation and social media marketing
Strong organisation and project coordination
Brand management and creative marketing
Ability to manage multiple projects and deadlines effectively

What we offer

Enhanced pay for family leave
Flexible hours
31 days holiday per year plus Bank Holidays
Group pension plan with option to join the more generous scheme with a 9% employer contribution on a salary sacrifice basis
Opportunity to join company healthcare and cash plan schemes
Occupational sick pay after probation
Wellbeing support through various initiatives including an employee assistance programme with free counselling and Mental Health First Aiders
Free Blue Light card
Long service awards
Apprenticeships, continuous learning and development, professional development and study support opportunities

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