Marketing Officer Jobs

GUS Germany GmbH

Location:
Spain, Madrid

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Marketing Officer – Spain will be based in Madrid and report directly to the Head of Marketing – Spain. This is an entry-level role for a creative, organised, and ambitious professional who can combine local market insight with a global outlook. Your expertise on Spain’s culture, language, and trends will help shape how we position our programmes for international audiences — including Spain Domestic, Europe, Latin America (LATAM), and Rest of the World. You will work closely with central marketing teams in Spain, the UK, India, and Germany, who will support in delivering large-scale campaigns. You’ll still be hands-on with many tasks — particularly content creation, local events, and student engagement — but you’ll always have international colleagues and specialist teams to collaborate with.

Job Responsibility:

Spanish Market Insight & Content Creation: Use local market knowledge to help adapt global campaigns for international audiences
Produce engaging Spanish-language and English-language content for social media, blogs, email campaigns, and video
Capture testimonials, campus life photos, and event footage
coordinate with external providers where needed
Build and maintain a content asset library for global use
Act as the on-the-ground marketing presence at open days, recruitment fairs, and campus events
Lead Generation & Recruitment Support: Contribute to campaigns targeting Spain Domestic, Europe, LATAM, and Rest of World recruitment markets
Support the recruitment team by ensuring marketing activities drive qualified leads and align with enrolment goals
Track campaign performance and share feedback with central teams for optimisation
Campaign Planning & Execution: Work with the Head of Marketing – Spain and central teams in the UK, India, and Germany to deliver integrated marketing campaigns
Provide local insights and feedback to help ensure campaigns resonate internationally
Coordinate the production, translation, and distribution of marketing materials
Collaboration & Brand Consistency: Maintain BSBI brand guidelines in all Spanish-language and English-language materials
Collaborate with design, PR, SEO, and social media teams to integrate Spanish campus activities into wider campaigns
Partner with academics to help position programmes effectively for multiple global markets
Reporting & Continuous Improvement: Monitor analytics for social media, email, and campaign activity
prepare regular performance updates
Suggest creative approaches to content, events, and digital engagement based on audience feedback and trends
Stay informed on competitor activities and relevant market developments

Requirements:

Degree in Marketing, Communications, or related field (or equivalent experience)
Native Spanish with excellent written and spoken communication skills
Fluent English (additional languages a plus)
Strong copywriting and editing skills in Spanish
Familiarity with social media management, email marketing, and content creation
Comfortable with basic video/photo editing tools or working with external providers
Organised, adaptable, and collaborative
Minimum 1 year in a marketing-related role (internships included)
Experience in content creation, community management, or event participation
Understanding of international audiences or recruitment marketing is desirable
CRM and analytics platform knowledge is a plus

Nice to have:

Additional languages a plus
Understanding of international audiences or recruitment marketing
CRM and analytics platform knowledge

What we offer:

An international environment with a multicultural audience and a meaningful social impact
Support in achieving your professional goals and development
Opportunities for career growth alongside BSBI, including leadership roles
Extensive training to equip you with the knowledge and skills needed to excel
Work in a young, dynamic and positive culture that fosters collaboration
Performance-based commissions to incentivize sales success
Be at the forefront of an exciting educational opportunity, leading the way forward and growing with BSBI

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Marketing Officer