Marketing Mix & Attribution Modeling Lead- Data Science Manager Job at Citizens Bank (Columbus, Ohio)

Senior Manager, Marketing Science

The Sr. Manager of Marketing Science drives and executes strategic initiatives t...

Location

United States , Bannockburn

Salary:

137000.00 - 215270.00 USD / Year

BioLife Plasma Services

Expiration Date

Until further notice

Requirements

Bachelor’s and/or master’s degree in any area of social science, business, marketing, advertising, or a closely related field
Experience with data analytics from end-to-end, i.e., including ideation, proposal creation, getting stakeholder buy-in, gathering requirements, designing analytics models/solutions, building prototypes, and working with IT/Data Science teams to deploy and scale solutions
7+ years of experience in advanced analytics and statistical modeling in the areas of business performance analysis, forecasting, promotion and media effectiveness and optimization, and consumer behavior
Excellent verbal and written communication and presentation skills. Able to communicate effectively to all levels of the organization, including senior leadership
Bring a growth mindset, curiosity, positivity, intuitive thinking, and a passion for excellence
Extensive experience across many areas of marketing science
MMM, MTA, Loyalty, Website, Surveys, Paid/Owned/Earned Media
Experience with SQL, Python, and R for data analysis and model development
Strong analytical skills with a solid foundation in many of the following statistical and AI/ML methods: regression analysis (continuous, categorical, survival, time-series, and count models, etc.)
classification (CART, SVM, Neural Networks, etc.), clustering (k-means/medoid, hierarchical, self-organizing maps, etc.), and other AI/ML techniques

Job Responsibility

Lead marketing science initiatives in the development and execution of advanced analytics to support marketing strategies and goals
Provide thought leadership on marketing measurement techniques, including the trade-offs between controlled experiments, natural experiments, and multivariate statistical models for different situations
Partner with our media agency to ensure we are maximizing the output of our media mix model (MMM) partner
Deep understanding and experience with creating and managing marketing attribution solutions, i.e., multi-touch attribution (MTA). Ability to build/maintain in-house solutions and/or work with outside partners as necessary
Identify and maintain marketing analytics key performance indicators (KPIs) to track and measure performance
Partner with data scientists, IT, and consultants to develop advanced analytical models and dashboards related to marketing
Ability to perform statistical analyses and tests to quantify the business value of an opportunity
Familiarity with AI/ML applications in marketing
Ensure the accurate and timely delivery of marketing performance reports and insights
Able to translate data into contextualized insights that can be shared across the business

What we offer

Medical, dental, vision insurance
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
Up to 80 hours of sick time per calendar year
Accrue up to 120 hours of paid vacation (for new hires)

Fulltime

Insights & Analytics Area Manager Growth & Marketing

You will lead the Growth & Marketing Insights & Analytics department, develop an...

Location

Sweden , Malmö

Salary:

Not provided

IKEA

Expiration Date

Until further notice

Requirements

Extensive (10+years) experience in leading, building and developing Research Insights and Data & Analytics departments overseeing the full spectrum of Insights, Data and Analytics (qualitative insights, business intelligence, (big)data analysis, data science)
Broad market research knowledge on macro, meso and market drivers, brand tracking and translating the outcome of these to an integrated strategic advice
Excellent understanding of the application of advanced analytics and data analytics in addressing and answering business questions
Extensive experience in marketing strategies, market segmentation and market positioning methods and tools, including CRM, loyalty, marketing mix modelling and attribution
Hands-on experience of programming languages, statistical methods and modern data platforms and systems
Understanding of Machine Learning & (Data) Engineering in the fast-moving data technology landscape
Experienced in change management, project management and managing complex stakeholder environments
Good knowledge of the IKEA corporate identity, core values and vision of creating a better everyday life for the many people

Job Responsibility

Create a solidly embedded demand for Insights & Analytics solutions to meet the requirements of the business in both short and long-term perspective
Proactively contribute to conversations to ensure the right data, measures and processes are implemented to make data-driven decisions that will inform the retail area
Be responsible for setting the Area Insights & Analytics team priorities - considering the area priorities and ensuring maximum impact - and acting as representative for all Insights & Analytics aspects within the area
Be responsible for recruiting, developing and retaining resources and expertise to efficiently and consistently develop and execute the Insights & Analytics strategy within the area
Provide leadership that promotes and inspires best practices in Insights & Analytics – continually benchmarking against industry standards and trends
Lead, coach and develop team members to secure people development, leadership and succession and a high performing team
Support, coach and co create within of Insights & Analytics management team, department strategy and development, represent D&A organization across stakeholders, countries and organization

Fulltime

Associate Director, Data Strategy

We’re looking for an Associate Director of Data Strategy to join our fast-growin...

Location

United States

Salary:

120000.00 - 135000.00 USD / Year

Wpromote

Expiration Date

Until further notice

Requirements

6+ years experience working in digital media and marketing environment
6+ years experience working with media data
Strong client-facing experience at a digital media or performance marketing agency or similar environment
Experience or familiarity with statistical concepts
Experience or familiarity with marketing analytics including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis
Strong proficiency in Excel, Google Sheets, and Google Slides
Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously
Experience with Customer Data Platforms such as Tealium or Segment

Job Responsibility

Serve as a thought leader on marketing measurement strategy, helping clients understand and operationalize advanced analytics solutions
Lead cross-functional strategic engagements across MMM, incrementality testing, causal impact analysis, and holistic measurement frameworks
Translate complex statistical concepts into actionable insights, recommendations, and value add for non-technical stakeholders
Design and oversee robust measurement frameworks that span multiple solutions (MMM, MTA, lift tests, attribution, etc.)
Partner with internal teams (data science, media, strategy, client success, Analytics Engineering, etc.) to ensure alignment between analytical rigor and marketing objectives
Work closely with paid media buyers to support analysis of performance measurement and utilize measurement solutions to define methods for optimizing campaign outcomes
Run weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion
Directly communicate with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue
Partner with Data Strategy & Analytics leadership to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders
Identify new measurement needs for our clients and work with cross-departmental teams to develop new solutions that can be delivered to clients at scale

What we offer

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance

Fulltime

Staff Data Scientist, Marketing

10x Genomics is seeking a Staff Data Scientist - Marketing to lead the developme...

Location

United States , Pleasanton

Salary:

198500.00 - 268500.00 USD / Year

10x Genomics

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field
6+ years of experience in marketing analytics, data science, or a related field, with a proven track record of driving measurable impact
Expert-level proficiency in SQL and either Python or R for data manipulation and statistical analysis
Strong understanding of statistical modeling, marketing attribution, and predictive analytics
Experience with data visualization tools (e.g., Tableau, Power BI) and web analytics platforms (e.g., Google Analytics)
Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo)
Ability to synthesize complex data into clear, actionable insights for both technical and non-technical stakeholders
Excellent communication, collaboration, and project management skills

Job Responsibility

Serve as a strategic partner to marketing leadership, translating business goals into data-driven strategies and measurable outcomes
Architect and advocate for a unified customer data model, collaborating with data engineering to ensure scalable, high-quality data infrastructure
Lead the development of attribution models and marketing mix analyses to identify high-impact campaigns and optimize spend
Build and maintain executive-level dashboards and operational reporting tools to monitor marketing performance across channels
Conduct deep-dive analyses of customer behavior, campaign effectiveness, and channel ROI to uncover growth opportunities
Define and track key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and conversion rates
Design and analyze A/B tests to improve campaign performance and user experience
Partner with marketing operations to enhance automation, segmentation, and targeting strategies using data insights
Improve data accuracy, reporting processes, and analytics workflows across the marketing organization
Analyze digital performance across SEO/SEM, website traffic, social media, and email campaigns

What we offer

Equity grants
Comprehensive health and retirement benefit programs
Annual bonus program or sales incentive program
Competitive and comprehensive health benefits package
Easy-to-use benefits that promote wellbeing
Family friendly policies like parental leave
Generous Time Off

Fulltime

Manager, Data Science

We’re looking for a Data Science Manager to architect and lead the next generati...

Location

United States , San Francisco

Salary:

187000.00 - 281000.00 USD / Year

GoFundMe

Expiration Date

Until further notice

Requirements

8+ years of experience in data science roles with direct impact on marketing, growth, or revenue optimization
Master’s or Ph.D. in a quantitative field (Statistics, Mathematics, Economics, Computer Science, Physics, Operations Research or related), or equivalent applied experience
Advanced proficiency in Python (NumPy, pandas, scikit-learn) and SQL (window functions, optimization)
Deep experience with experimentation frameworks: A/B testing, causal inference, uplift modeling, and attribution models
Proven success in forecasting, optimization, and budget allocation models for marketing and growth functions
Hands-on with data platforms (Snowflake, Databricks) and BI tools (Looker, Tableau, or equivalent)
Strong data storytelling and executive presentation abilities
Exceptional communication skills with the ability to influence executive stakeholders and translate data into actionable business recommendations
Experience developing senior data scientists and elevating team practices
Demonstrated ability to define a strategic vision for applied data science in marketing, balancing rapid experimentation with long-term infrastructure investments

Job Responsibility

Build a strong AI and data science foundation: Develop scalable pipelines, reusable modeling frameworks, and robust experimentation platforms to support marketing and growth decision-making
Lead end-to-end data science & AI projects: From requirements gathering through feature engineering, modeling, validation, deployment, and monitoring
Establish best practices: Champion standards in model governance, reproducibility, data quality, and system reliability to ensure sustainable and trustworthy AI adoption
Drive marketing science innovation: Apply advanced methods—causal inference, uplift modeling, multi-touch attribution, and media mix modeling—to unlock insights and optimize spend
Advance forecasting & ROI modeling: Deliver budget allocation frameworks and predictive models that guide long-term roadmap planning and marketing efficiency
Partner cross-functionally: Work closely with Marketing, Growth, Product, Engineering, and Finance leaders to align analytics initiatives with revenue impact
Invest in people: Mentor, coach, and elevate a team of high-performing data scientists
foster a culture of technical rigor, curiosity, and applied innovation
Push the frontier of applied AI in marketing: Evaluate emerging generative and predictive AI approaches for audience segmentation, creative optimization, personalization, and campaign efficiency

What we offer

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
Community Engagement: Make a difference through our volunteering program

Fulltime

New

Marketing Data Science Manager

We are seeking a Marketing Data Science & Analytics Manager who can bridge the g...

Location

Salary:

Not provided

Myticas Consulting

Expiration Date

Until further notice

Requirements

10 years marketing analytics and data science
Experience at Education, Retail, e-commerce, telecom, CPG, or B2C at scale
Media agencies with MMM ownership (e.g., Analytic Partners, Neustar, Gain Theory, Merkle)
Has built MMM end-to-end and have deep understanding on marketing media optimization, not just contributed
Experience presenting MMM outputs to executives and adjusting the model based on business feedback
Search / tROAS / Value-Based Bidding
Hands-on experience building or maintaining: tROAS models, geo experiments, incrementality tests
Media spend optimizers and bid strategies
Understands channel behavior and measurement nuances

Job Responsibility

Develop and deploy predictive and statistical models to evaluate marketing performance (e.g., attribution, media mix modeling, churn, LTV, segmentation, optimization)
Partner with marketing, product team to translate modeling results into clear business insights & recommendations that drive growth and ROI and communicate implications to non-technical stakeholders
Present findings to senior stakeholders through clear storytelling and visualization
Visualize and present analytical results using tools like Power BI, Excel, etc
Build and maintain scalable analytics pipelines using Python/R, SQL, and possibly cloud data platforms (GCP, AWS, Azure)
Partner with marketing operations to operationalize insights (e.g., audience targeting, spend optimization)
Collaborate with data engineers and analysts to improve data accessibility and accuracy
Support ongoing model performance monitoring and iterative improvements
Support MMM and app maintenance and development for simulation and optimization and further development. Push changes to production using AWS Sagemaker, EC2, Terraform, Bitbucket, etc
Assist with ad-hoc data requests, data exploration and building business knowledge models. Build intelligent dashboards if needed using SQL, PBI

Vp, Analytics (Autos)

This role is crucial for driving data-informed strategies and optimizing marketi...

Location

United States , Playa Vista

Salary:

160000.00 - 180000.00 USD / Year

Canvas Worldwide

Expiration Date

Until further notice

Requirements

A bachelor’s or master’s degree in a relevant field such as business, statistics, economics, or computer science
10+ years of managerial experience in analytics, preferably in media performance, digital marketing, or a related field
Expertise in data analysis, statistical methods, and modeling techniques
Proficiency in BI tools (Tableau, Looker, Power BI), SQL, Python/R, and analytics platforms is a plus
Proficiency in marketing-specific analytics, including market mix modeling, digital attribution, predictive modeling, and segmentation methods
Experience with media measurement tools, including 3rd party ad serving, syndicated research, and web analytics (Adobe Analytics, Google Analytics) preferred
Excellent communication skills to present findings and recommendations to senior management and automotive marketing teams
Ability to address complex business issues using data and analytics

Job Responsibility

Develop and implement analytics strategies to support marketing campaigns and advertising initiatives
Craft compelling data storytelling/ narratives for mid to senior-level stakeholders
Establish measurement frameworks and lead client-specific learning agendas
Identify and prioritize advanced analytics and measurement solutions to drive business outcomes. Including market mix modeling, attribution, forecasting, segmentation, incrementally testing, and other advanced analytical methodologies
Be visible and regular in providing relevant thought leadership deliverables to clients and key Canvas stakeholders
Translate complex data findings and recommendations to senior leadership and key stakeholders into business impact
Work closely with marketing teams, advertisers, and other stakeholders to understand their needs and provide data-driven solutions
Drive innovation in data standards, automation tools, and analytics techniques to enhance marketing effectiveness
Maintain currency and understanding of important industry topics in the marketing analytics field
Lead, mentor, and grow an analytics team, fostering a collaborative and innovative work environment

What we offer

Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO

Fulltime

Brand Media and Analytics Lead

On the Waymo Marketing team, you will help to connect people with the magic and ...

Location

United States , Mountain View; San Francisco

Salary:

243000.00 - 308000.00 USD / Year

Waymo

Expiration Date

Until further notice

Requirements

15+ years of experience leading Paid Media at global and/or high growth brands, ideally within the technology or mobility space
Proven ability to lead and manage complex, multi-million dollar annual media budgets with full ownership of strategic financial decision-making
Deep technical expertise in brand measurement methodologies, including Marketing Mix Modeling (MMM), lift studies, and experimental design (A/B testing)
Exceptional written and verbal communication skills, with a demonstrated ability to influence and communicate media strategy & plans with senior-level cross-functional partners
A track record of leveraging consumer insights to inform creative and media strategy, ensuring the voice of the customer is represented in media formats
Demonstrated experience managing or formally mentoring team members, enabling them to grow and develop brand strategy, media expertise and marketing operations

Job Responsibility

Own the holistic, multi-channel brand media strategy and planning (including Linear, Digital Video, CTV, OOH, and Social), ensuring all investments align directly with Waymo brand and company OKRs
Lead the application, governance, and reporting cadence of the brand measurement framework, working closely with Growth Marketing, Data Science and external agencies to attribute investment (i.e. including modeling (MMM), incrementality testing, and advanced attribution techniques for brand media.)
Act as the primary strategic partner and POC to media agencies, cross-functional leaders (Creative, Product Marketing, Brand Engagement, Finance, and Data Science) to unify brand messaging and execution across paid brand campaigns
Manage media budget (monthly forecasting & actualization), leading resource allocation and real-time decisions to maximize brand spend across markets (domestic & international)
Present persuasive and data-driven media performance reviews, audience insights, and strategic recommendations to internal stakeholders and marketing leadership (Monthly Business Review, Budget Forecast etc)
Drive Waymo brand innovation with testing, and advocating for new media channels, tools, and approaches that scale across audiences, markets and target demographics

What we offer

discretionary annual bonus program
equity incentive plan
generous Company benefits program
top-notch medical, dental and vision insurance
mental wellness support
gym membership
special wellness programs
competitive compensation
bonus opportunities
equity

Fulltime

Marketing Mix & Attribution Modeling Lead- Data Science Manager

Citizens Bank

Location:
United States , Columbus, Ohio ▼
Westwood, Massachusetts
Johnston, Rhode Island

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 17, 2026

Expiration:
April 30, 2026

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