Marketing Mix & Attribution Modeling Lead- Data Science Manager Job at Citizens Bank (Columbus, Ohio)

Senior Manager, Marketing Science

The Sr. Manager of Marketing Science drives and executes strategic initiatives t...

Location

United States , Bannockburn

Salary:

137000.00 - 215270.00 USD / Year

BioLife Plasma Services

Expiration Date

Until further notice

Requirements

Bachelor’s and/or master’s degree in any area of social science, business, marketing, advertising, or a closely related field
Experience with data analytics from end-to-end, i.e., including ideation, proposal creation, getting stakeholder buy-in, gathering requirements, designing analytics models/solutions, building prototypes, and working with IT/Data Science teams to deploy and scale solutions
7+ years of experience in advanced analytics and statistical modeling in the areas of business performance analysis, forecasting, promotion and media effectiveness and optimization, and consumer behavior
Excellent verbal and written communication and presentation skills. Able to communicate effectively to all levels of the organization, including senior leadership
Bring a growth mindset, curiosity, positivity, intuitive thinking, and a passion for excellence
Extensive experience across many areas of marketing science
MMM, MTA, Loyalty, Website, Surveys, Paid/Owned/Earned Media
Experience with SQL, Python, and R for data analysis and model development
Strong analytical skills with a solid foundation in many of the following statistical and AI/ML methods: regression analysis (continuous, categorical, survival, time-series, and count models, etc.)
classification (CART, SVM, Neural Networks, etc.), clustering (k-means/medoid, hierarchical, self-organizing maps, etc.), and other AI/ML techniques

Job Responsibility

Lead marketing science initiatives in the development and execution of advanced analytics to support marketing strategies and goals
Provide thought leadership on marketing measurement techniques, including the trade-offs between controlled experiments, natural experiments, and multivariate statistical models for different situations
Partner with our media agency to ensure we are maximizing the output of our media mix model (MMM) partner
Deep understanding and experience with creating and managing marketing attribution solutions, i.e., multi-touch attribution (MTA). Ability to build/maintain in-house solutions and/or work with outside partners as necessary
Identify and maintain marketing analytics key performance indicators (KPIs) to track and measure performance
Partner with data scientists, IT, and consultants to develop advanced analytical models and dashboards related to marketing
Ability to perform statistical analyses and tests to quantify the business value of an opportunity
Familiarity with AI/ML applications in marketing
Ensure the accurate and timely delivery of marketing performance reports and insights
Able to translate data into contextualized insights that can be shared across the business

What we offer

Medical, dental, vision insurance
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
Up to 80 hours of sick time per calendar year
Accrue up to 120 hours of paid vacation (for new hires)

Fulltime

Insights & Analytics Area Manager Growth & Marketing

You will lead the Growth & Marketing Insights & Analytics department, develop an...

Location

Sweden , Malmö

Salary:

Not provided

IKEA

Expiration Date

Until further notice

Requirements

Extensive (10+years) experience in leading, building and developing Research Insights and Data & Analytics departments overseeing the full spectrum of Insights, Data and Analytics (qualitative insights, business intelligence, (big)data analysis, data science)
Broad market research knowledge on macro, meso and market drivers, brand tracking and translating the outcome of these to an integrated strategic advice
Excellent understanding of the application of advanced analytics and data analytics in addressing and answering business questions
Extensive experience in marketing strategies, market segmentation and market positioning methods and tools, including CRM, loyalty, marketing mix modelling and attribution
Hands-on experience of programming languages, statistical methods and modern data platforms and systems
Understanding of Machine Learning & (Data) Engineering in the fast-moving data technology landscape
Experienced in change management, project management and managing complex stakeholder environments
Good knowledge of the IKEA corporate identity, core values and vision of creating a better everyday life for the many people

Job Responsibility

Create a solidly embedded demand for Insights & Analytics solutions to meet the requirements of the business in both short and long-term perspective
Proactively contribute to conversations to ensure the right data, measures and processes are implemented to make data-driven decisions that will inform the retail area
Be responsible for setting the Area Insights & Analytics team priorities - considering the area priorities and ensuring maximum impact - and acting as representative for all Insights & Analytics aspects within the area
Be responsible for recruiting, developing and retaining resources and expertise to efficiently and consistently develop and execute the Insights & Analytics strategy within the area
Provide leadership that promotes and inspires best practices in Insights & Analytics – continually benchmarking against industry standards and trends
Lead, coach and develop team members to secure people development, leadership and succession and a high performing team
Support, coach and co create within of Insights & Analytics management team, department strategy and development, represent D&A organization across stakeholders, countries and organization

Fulltime

Associate Director, Data Strategy

We’re looking for an Associate Director of Data Strategy to join our fast-growin...

Location

United States

Salary:

120000.00 - 135000.00 USD / Year

Wpromote

Expiration Date

Until further notice

Requirements

6+ years experience working in digital media and marketing environment
6+ years experience working with media data
Strong client-facing experience at a digital media or performance marketing agency or similar environment
Experience or familiarity with statistical concepts
Experience or familiarity with marketing analytics including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis
Strong proficiency in Excel, Google Sheets, and Google Slides
Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously
Experience with Customer Data Platforms such as Tealium or Segment

Job Responsibility

Serve as a thought leader on marketing measurement strategy, helping clients understand and operationalize advanced analytics solutions
Lead cross-functional strategic engagements across MMM, incrementality testing, causal impact analysis, and holistic measurement frameworks
Translate complex statistical concepts into actionable insights, recommendations, and value add for non-technical stakeholders
Design and oversee robust measurement frameworks that span multiple solutions (MMM, MTA, lift tests, attribution, etc.)
Partner with internal teams (data science, media, strategy, client success, Analytics Engineering, etc.) to ensure alignment between analytical rigor and marketing objectives
Work closely with paid media buyers to support analysis of performance measurement and utilize measurement solutions to define methods for optimizing campaign outcomes
Run weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion
Directly communicate with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue
Partner with Data Strategy & Analytics leadership to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders
Identify new measurement needs for our clients and work with cross-departmental teams to develop new solutions that can be delivered to clients at scale

What we offer

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance

Fulltime

Manager, Data Science

We’re looking for a Data Science Manager to architect and lead the next generati...

Location

United States , San Francisco

Salary:

187000.00 - 281000.00 USD / Year

GoFundMe

Expiration Date

Until further notice

Requirements

8+ years of experience in data science roles with direct impact on marketing, growth, or revenue optimization
Master’s or Ph.D. in a quantitative field (Statistics, Mathematics, Economics, Computer Science, Physics, Operations Research or related), or equivalent applied experience
Advanced proficiency in Python (NumPy, pandas, scikit-learn) and SQL (window functions, optimization)
Deep experience with experimentation frameworks: A/B testing, causal inference, uplift modeling, and attribution models
Proven success in forecasting, optimization, and budget allocation models for marketing and growth functions
Hands-on with data platforms (Snowflake, Databricks) and BI tools (Looker, Tableau, or equivalent)
Strong data storytelling and executive presentation abilities
Exceptional communication skills with the ability to influence executive stakeholders and translate data into actionable business recommendations
Experience developing senior data scientists and elevating team practices
Demonstrated ability to define a strategic vision for applied data science in marketing, balancing rapid experimentation with long-term infrastructure investments

Job Responsibility

Build a strong AI and data science foundation: Develop scalable pipelines, reusable modeling frameworks, and robust experimentation platforms to support marketing and growth decision-making
Lead end-to-end data science & AI projects: From requirements gathering through feature engineering, modeling, validation, deployment, and monitoring
Establish best practices: Champion standards in model governance, reproducibility, data quality, and system reliability to ensure sustainable and trustworthy AI adoption
Drive marketing science innovation: Apply advanced methods—causal inference, uplift modeling, multi-touch attribution, and media mix modeling—to unlock insights and optimize spend
Advance forecasting & ROI modeling: Deliver budget allocation frameworks and predictive models that guide long-term roadmap planning and marketing efficiency
Partner cross-functionally: Work closely with Marketing, Growth, Product, Engineering, and Finance leaders to align analytics initiatives with revenue impact
Invest in people: Mentor, coach, and elevate a team of high-performing data scientists
foster a culture of technical rigor, curiosity, and applied innovation
Push the frontier of applied AI in marketing: Evaluate emerging generative and predictive AI approaches for audience segmentation, creative optimization, personalization, and campaign efficiency

What we offer

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
Community Engagement: Make a difference through our volunteering program

Fulltime

Vp, Analytics (Autos)

This role is crucial for driving data-informed strategies and optimizing marketi...

Location

United States , Playa Vista

Salary:

160000.00 - 180000.00 USD / Year

Canvas Worldwide

Expiration Date

Until further notice

Requirements

A bachelor’s or master’s degree in a relevant field such as business, statistics, economics, or computer science
10+ years of managerial experience in analytics, preferably in media performance, digital marketing, or a related field
Expertise in data analysis, statistical methods, and modeling techniques
Proficiency in BI tools (Tableau, Looker, Power BI), SQL, Python/R, and analytics platforms is a plus
Proficiency in marketing-specific analytics, including market mix modeling, digital attribution, predictive modeling, and segmentation methods
Experience with media measurement tools, including 3rd party ad serving, syndicated research, and web analytics (Adobe Analytics, Google Analytics) preferred
Excellent communication skills to present findings and recommendations to senior management and automotive marketing teams
Ability to address complex business issues using data and analytics

Job Responsibility

Develop and implement analytics strategies to support marketing campaigns and advertising initiatives
Craft compelling data storytelling/ narratives for mid to senior-level stakeholders
Establish measurement frameworks and lead client-specific learning agendas
Identify and prioritize advanced analytics and measurement solutions to drive business outcomes. Including market mix modeling, attribution, forecasting, segmentation, incrementally testing, and other advanced analytical methodologies
Be visible and regular in providing relevant thought leadership deliverables to clients and key Canvas stakeholders
Translate complex data findings and recommendations to senior leadership and key stakeholders into business impact
Work closely with marketing teams, advertisers, and other stakeholders to understand their needs and provide data-driven solutions
Drive innovation in data standards, automation tools, and analytics techniques to enhance marketing effectiveness
Maintain currency and understanding of important industry topics in the marketing analytics field
Lead, mentor, and grow an analytics team, fostering a collaborative and innovative work environment

What we offer

Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO

Fulltime

Brand Media and Analytics Lead

On the Waymo Marketing team, you will help to connect people with the magic and ...

Location

United States , Mountain View; San Francisco

Salary:

243000.00 - 308000.00 USD / Year

Waymo

Expiration Date

Until further notice

Requirements

15+ years of experience leading Paid Media at global and/or high growth brands, ideally within the technology or mobility space
Proven ability to lead and manage complex, multi-million dollar annual media budgets with full ownership of strategic financial decision-making
Deep technical expertise in brand measurement methodologies, including Marketing Mix Modeling (MMM), lift studies, and experimental design (A/B testing)
Exceptional written and verbal communication skills, with a demonstrated ability to influence and communicate media strategy & plans with senior-level cross-functional partners
A track record of leveraging consumer insights to inform creative and media strategy, ensuring the voice of the customer is represented in media formats
Demonstrated experience managing or formally mentoring team members, enabling them to grow and develop brand strategy, media expertise and marketing operations

Job Responsibility

Own the holistic, multi-channel brand media strategy and planning (including Linear, Digital Video, CTV, OOH, and Social), ensuring all investments align directly with Waymo brand and company OKRs
Lead the application, governance, and reporting cadence of the brand measurement framework, working closely with Growth Marketing, Data Science and external agencies to attribute investment (i.e. including modeling (MMM), incrementality testing, and advanced attribution techniques for brand media.)
Act as the primary strategic partner and POC to media agencies, cross-functional leaders (Creative, Product Marketing, Brand Engagement, Finance, and Data Science) to unify brand messaging and execution across paid brand campaigns
Manage media budget (monthly forecasting & actualization), leading resource allocation and real-time decisions to maximize brand spend across markets (domestic & international)
Present persuasive and data-driven media performance reviews, audience insights, and strategic recommendations to internal stakeholders and marketing leadership (Monthly Business Review, Budget Forecast etc)
Drive Waymo brand innovation with testing, and advocating for new media channels, tools, and approaches that scale across audiences, markets and target demographics

What we offer

discretionary annual bonus program
equity incentive plan
generous Company benefits program
top-notch medical, dental and vision insurance
mental wellness support
gym membership
special wellness programs
competitive compensation
bonus opportunities
equity

Fulltime

Senior Data Scientist - Marketing

As a Marketing Data Scientist at Mercury, you will partner with senior Marketing...

Location

United States; Canada , San Francisco; New York; Portland; Remote

Salary:

200700.00 - 250900.00 USD / Year

Mercury

Expiration Date

Until further notice

Requirements

5+ years of experience working with marketing teams across full funnel measurement from brand awareness and content marketing to product adoption and customer retention
Expertise in marketing measurement strategies including brand lift studies, geo-experiments, survey-based measurement, cross-channel attribution, causal impact analysis, and experimentation design
Fluency in SQL, and other statistical programming languages (e.g. Python, R, etc.)
Experience with marketing analytics tools such as Google Analytics, Amplitude, social listening platforms, email/CRM analytics (e.g., Salesforce, HubSpot), and customer data platforms
Experience crafting data pipelines and dashboards, and understand different database structures
Be super organized and communicative
Ability to prioritize and manage projects to maximize impact, supporting multiple stakeholders with varying quantitative skill levels

Job Responsibility

Collaborate with Marketing stakeholders and other cross-functional partners to identify impactful business questions, conduct deep-dive analysis, and communicate findings and actionable recommendations to audiences at all levels to inform data-driven decisions
Collaborate with other Data Scientists and Data Engineers to build and improve different marketing measurement capabilities
Develop privacy-resilient measurement strategies using techniques like synthetic control methods and incrementality testing
Develop and apply marketing measurement capabilities such as A/B Testing, Causal Inference, Marketing Mix Modeling (MMM), and Multi-touch Attribution (MTA) to evaluate the performance of our marketing effort
Build and deploy machine learning and statistical models such as Customer Lifetime Value, Lead Scoring, Segmentation, and time-series forecasting end to end
Influence and partner with engineering, design, and business teams to implement data-based recommendations that will improve entrepreneurs’ lives and generate revenue for Mercury

What we offer

base salary, equity (stock options), and benefits

Fulltime

New

Director of Performance

As Director of Performance, you will lead the strategy, implementation, and cont...

Location

United States

Salary:

174000.00 - 215000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years in marketing analytics, growth analytics, or performance marketing
mobile and digital marketing experience required
Deep expertise in paid acquisition ecosystems, including attribution, UA optimization, and media platforms (Meta, Google, TikTok, DSPs)
Advanced proficiency in SQL and a scripting language (Python, R)
strong skills in handling large datasets
Experience with data visualization tools (e.g., Looker, Tableau, Power BI)
Proven track record designing experiments and translating results into strategic actions
Familiarity with ETL tools and collaboration with data engineering teams
Excellent communication and storytelling skills with non-technical stakeholders
Bachelor’s or Master’s degree in a quantitative discipline (e.g., Statistics, Computer Science, Economics)

Job Responsibility

Architect performance measurement systems using internal models, tools, and third-party solutions
Lead development of dashboards and reporting infrastructure to monitor CPI, ROAS, LTV, retention, and other key KPIs
Analyze marketing performance across paid media, CRM, social, community, and growth channels
deliver actionable insights
Drive test-and-learn initiatives, including A/B tests, incrementality studies, and media mix modeling
Define and evolve attribution models suited to modern privacy environments (e.g., multi-touch, probabilistic, MMM)
Integrate data from ad platforms, MMPs, behavioral telemetry, and product systems into unified growth models
Collaborate with engineering and data teams to ensure scalable, clean, and reliable data infrastructure
Communicate complex analyses clearly to executive stakeholders through strategic storytelling
Manage and mentor analysts or BI contributors to grow analytics capabilities across the team

Marketing Mix & Attribution Modeling Lead- Data Science Manager

Citizens Bank

Location:
United States , Columbus, Ohio ▼
Westwood, Massachusetts
Johnston, Rhode Island

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 17, 2026

Expiration:
April 30, 2026

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