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inspHire & Current RMS are part of the Kerridge Commercial Systems Group (KCS) and boasts global recognition as a specialist software provider; delivering fully integrated trading and business management solutions to companies in the rental industry – wherever they are in the world. Lead the global rental marketing budget and liaise with media vendors and advertisers to negotiate costs and coverage. Oversee and lead the decision-making in all rental marketing functions.
Job Responsibility:
Establish and execute goals that meet the Kerridge Rental Divisions strategic objectives
Manage a team of like-minded marketing colleagues, ensuring projects are delivered on time and within specification
Provide a clear development pathway for your team and help coach them to reach their own aspirational goals
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures to direct the best course of action
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Measure and report marketing performance using various metrics and present to Board of Directors
Collaborate with regional Marketing Managers to align efforts and deliver a unified offering
Master data management, influencing CRM development and data audits
Maintain CRM to ensure all information contained within it is accurate and up-to-date
Ensure the brands are continually unified and improved
inspire the Marketing team and accomplish department objectives by managing staff
planning and evaluating department activities
Responsible for the successful attendance at exhibitions. Taking ownership of each aspect of the show from booking through to attendance
Deliver omnichannel campaigns for the rental division ensuring that the Kerridge Rental division is front of mind across all key mediums
Take ownership of the Rental Divisions SEO
Requirements:
BSc/BA in marketing, business administration or relevant discipline
Proven experience as Marketing Manager or similar role managing a team
Thorough knowledge of strategic planning principles and marketing best practices
Thorough knowledge of SEO principles
Good understanding of market research techniques, data analysis and statistics methods
Proficient in MS Office and marketing software (e.g. HubSpot, CRM, Google Ads & Analytics)
Talented with organic and paid channels including Social Media
Excellent communication and people skills
Strong organizational and time management with the ability to meet tight deadlines
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