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Marketing Manager

michaelpage.co.uk Logo

Michael Page

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Location:
United Kingdom , Dumfries & Galloway

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Category:
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Contract Type:
Not provided

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Salary:

50000.00 - 55000.00 GBP / Year
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Job Description:

A new role, continuing organic growth and benefitting from investment. Leadership position and full ownership of marketing strategy. Our client is a well-established UK engineering and manufacturing SME with a strong reputation, a loyal customer base and proven organic growth across UK and international markets. They are entering an ambitious new phase of expansion and are investing in senior capability to strengthen commercial performance and market presence.

Job Responsibility:

  • Build and deliver a clear marketing and communications strategy aligned to business goals and budget
  • Develop annual marketing plans with defined KPIs, performance metrics and ROI tracking
  • Ensure all activity is commercially justified and contributes to pipeline growth
  • Report regularly to senior leadership on performance, insights and ROI
  • Manage and optimise the marketing budget
  • Partner closely with sales teams on lead generation campaigns and conversion support
  • Create sales enablement tools, case studies, presentations and bid materials
  • Support product launches and entry into new UK and export markets
  • Align marketing activity with CRM data, pipeline needs and customer journeys
  • Own brand positioning, value propositions and consistent messaging
  • Translate complex engineering and technical concepts into compelling customer-focused content
  • Oversee development of digital, technical and print content including websites, brochures, video and thought leadership
  • Lead digital strategy across website, SEO, PPC, email and social media
  • Optimise website performance, UX and content
  • Use data and analytics to drive continuous improvement and demonstrate ROI
  • Manage marketing automation, lead tracking and reporting via CRM and digital platforms
  • Manage PR, media relations and trade publications
  • Plan and deliver UK and international trade shows, exhibitions and industry events
  • Develop internal communications to engage both site-based and remote teams
  • Support leadership communications and company-wide updates
  • Manage agencies, designers, printers and digital partners
  • Act as a key interface between marketing, sales, engineering and leadership teams

Requirements:

  • Significant experience in B2B marketing within engineering, manufacturing or industrial sectors
  • A strong track record of delivering measurable ROI and sales pipeline growth
  • Experience working closely with sales teams on campaigns, launches and customer engagement
  • Excellent communication skills with the ability to simplify complex technical information
  • Strong digital marketing expertise (SEO, PPC, analytics, CRM, websites)
  • Experience managing trade shows and international events
  • Budget ownership and agency management experience
  • Confidence working across both site-based and remote teams
  • Proactive, commercially aware, accountable
What we offer:
  • 25 days holiday + 8 bank holidays
  • Hybrid / flexible working with UK-wide home-based options
  • Fully funded travel and accommodation when attendance at head office is required
  • Medicash health cash plan
  • Enhanced pension (above statutory minimum after qualifying period)
  • Death in Service benefit

Additional Information:

Job Posted:
February 19, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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