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We are looking for a dynamic Marketing Manager to lead and execute innovative marketing strategies in Baton Rouge, Louisiana. In this role, you will oversee a wide range of marketing initiatives that drive brand visibility, engage target audiences, and support business growth. The ideal candidate is passionate about creating impactful campaigns and thrives in a fast-paced, collaborative environment.
Job Responsibility:
Develop and implement comprehensive marketing plans tailored to B2B and B2C audiences
Manage digital marketing strategies, including email campaigns and CRM to drive customer engagement
Plan and oversee brand marketing initiatives to enhance company visibility and reputation
Utilize data-driven insights to optimize marketing efforts and improve campaign performance
Create and execute integrated marketing communications strategies across multiple channels
Drive growth marketing efforts by identifying new opportunities and innovative approaches
Coordinate content marketing efforts to ensure alignment with overall brand messaging
Build and maintain community marketing programs to foster strong relationships with target audiences
Monitor and analyze campaign metrics to assess effectiveness and make informed adjustments
Collaborate with cross-functional teams to ensure consistency in brand and marketing activities
Requirements:
Proven experience in marketing management, with expertise in B2B and B2C strategies
Strong knowledge of digital marketing tools and platforms, including CRM systems
Demonstrated ability to design and execute effective email marketing campaigns
Solid understanding of brand marketing and building brand awareness
Experience in using data analytics to guide marketing decisions and measure success
Proficiency in integrated marketing communication techniques
Exceptional skills in planning and executing growth-oriented marketing initiatives
Ability to manage multiple projects while maintaining attention to detail and deadlines
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