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Marketing Manager

https://www.roberthalf.com Logo

Robert Half

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Location:
United States, Baton Rouge

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are looking for a dynamic Marketing Manager to lead and execute innovative marketing strategies in Baton Rouge, Louisiana. In this role, you will oversee a wide range of marketing initiatives that drive brand visibility, engage target audiences, and support business growth. The ideal candidate is passionate about creating impactful campaigns and thrives in a fast-paced, collaborative environment.

Job Responsibility:

  • Develop and implement comprehensive marketing plans tailored to B2B and B2C audiences
  • Manage digital marketing strategies, including email campaigns and CRM to drive customer engagement
  • Plan and oversee brand marketing initiatives to enhance company visibility and reputation
  • Utilize data-driven insights to optimize marketing efforts and improve campaign performance
  • Create and execute integrated marketing communications strategies across multiple channels
  • Drive growth marketing efforts by identifying new opportunities and innovative approaches
  • Coordinate content marketing efforts to ensure alignment with overall brand messaging
  • Build and maintain community marketing programs to foster strong relationships with target audiences
  • Monitor and analyze campaign metrics to assess effectiveness and make informed adjustments
  • Collaborate with cross-functional teams to ensure consistency in brand and marketing activities

Requirements:

  • Proven experience in marketing management, with expertise in B2B and B2C strategies
  • Strong knowledge of digital marketing tools and platforms, including CRM systems
  • Demonstrated ability to design and execute effective email marketing campaigns
  • Solid understanding of brand marketing and building brand awareness
  • Experience in using data analytics to guide marketing decisions and measure success
  • Proficiency in integrated marketing communication techniques
  • Exceptional skills in planning and executing growth-oriented marketing initiatives
  • Ability to manage multiple projects while maintaining attention to detail and deadlines
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
November 12, 2025

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