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Our client is dedicated to elevating trusted journalism and supporting the publishers who produce it. Their work helps millions of readers connect with high-quality reporting every day while enabling news organizations to thrive in the digital era. This team operates like a lean, high-impact startup within a large company—fast, collaborative, and deeply committed to building the future of news. Every team member is empowered to influence product direction, optimize performance, and take on meaningful responsibility in a dynamic environment full of opportunity. The News Marketing Manager will play a critical role in shaping the work that fuels our subscription strategy and marketing roadmap. This role will partner closely with cross-functional teams to assess opportunities, guide planning, and help run the business. If you’re proactive, curious, and excited to support the evolution of a global subscription product, this role offers the chance to contribute at the ground level of impactful, forward-looking work. We’re looking for a strategic and hands-on Marketing Manager to work across the full News and News+ global marketing landscape. This person will design and execute campaigns that attract, nurture, and convert new customers while also driving retention and engagement within our existing base.
Job Responsibility:
Assist News Marketing Lead with driving marketing activations and consumer-facing events with high attention to detail and accuracy
Own project timelines, cross-functional internal collaboration, approvals and task management to ensure seamless project executions
Develop a process of continuous improvement, analyzing campaign results and feeding new insights back into future plans
Collaborate with internal stakeholders across the ecosystem to execute cross-merchandising opportunities
Support News Marketing Lead with post-campaign debriefs and wrap-up documents to capture insights and optimize future activations
Apply a performance marketing lens when collaborating with multiple cross-functional teams to bring together all aspects of the user’s lifecycle
Requirements:
Bachelor’s Degree
8+ years of experience in marketing
Demonstrated ability to operate with curiosity, attention to detail, and a drive to improve processes
Highly refined written and verbal communication skills
Exceptional organizational skills and the ability to manage multiple projects simultaneously
Demonstrated ability to design A/B tests, analyze campaign performance and deliver actionable recommendations
Proven success driving acquisition, retention, and expansion through digital-first campaigns
Strong analytical skills with the ability to forecast and tie marketing activities to revenue outcomes
Solid understanding of audience segmentation, data workflows and marketing automation
Experience collaborating closely with creative teams, Product Marketing, and/or Engineering to achieve pipeline goals
Nice to have:
Experience working in subscription-based, content-driven, or media businesses
Familiarity with digital content performance or subscription funnels
Passion for journalism, product development, and understanding how content and product work together to drive subscriber value
Experience with Slack, Keynote, Numbers, Airtable, and Quip