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Baxter Logo Baxter · -

Marketing Manager

Puerto Rico, Guaynabo Employment contract · Job Posted June 29, 2026
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Job Description

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Job Responsibility

  • Develop strategic marketing direction for product lines that includes: Market intelligence (MS, etc) Competitive intelligence Patient journey Funding flow Market Segmentation Targeting strategy Market access and medical strategic priorities Strategic objectives Price strategy Tactical plan Financial plan (sales, opex, sgp´s) Life cycle management strategy (LCM)
  • Ensure effective implementation of marketing strategies, based on KPI´s monitoring
  • Strategy deployment by commercial team Monitoring leads and lags metrics through salesforce Provide feedback to Sales Regional Managers based on KPI´s results Follow up of sales opportunities (Funnel) Fieldwork with commercial area Define leased hardware strategy and follow up productivity
  • Measures sales and profit results vs. budget periodically, and keep sales force informed. Makes recommendations to Sales Manager in order to reach objectives
  • Develops and implements incentive programs in coordination with Sales Manager for the sales force designed to assure overall sales, key product sales and business pretax
  • Provide input in Volume, ASP, Sales, Marketing expenses, Capex for all financial processes
  • AOP / FCST & Weekly Tracker
  • Monitor P&L performance to assure that the business unit meets financial objectives and make adjustment as needed
  • Assures adequate training for Therapy Specialists and Key Account Executive and additional personnel that support the business on product knowledge
  • Define and monitor HCP educational programs and KOL´s plans / Grants / Convention
  • Provide guidance and monitor Market access and Regulatory affairs plans

Requirements

  • Bachelor's Degree or equivalent experience in Marketing or Business Administration
  • Master's Degree or equivalent experience highly desirable
  • 7 years of management level experience in Marketing function within the healthcare, highly desirable previous experience in Pharma, Anesthesia, Nutrition, IVs, Infusion Pumps
  • Experience leading marketing strategy for CARICAM region, including Marketing Plan generation, setting priorities, and market segmentation
  • Direct experience in Marketing for B2B Pharmaceutical products (Directly working with hospitals and specialist. Not OTC, Rx or any retail)

What we offer

  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • medical and dental coverage that start on day one
  • insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
  • 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
  • Flexible Spending Accounts
  • educational assistance programs
  • paid holidays
  • paid time off ranging from 20 to 35 days based on length of service
  • family and medical leaves of absence
  • paid parental leave
  • commuting benefits
  • Employee Discount Program
  • Employee Assistance Program (EAP)
  • childcare benefits
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