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We are looking for an experienced Marketing Manager to oversee and execute dynamic marketing strategies that elevate brand presence and drive engagement across multiple channels. This role requires a strategic thinker with a strong background in digital and traditional marketing, as well as the ability to lead and inspire a team to achieve outstanding results. Based in Oxford, Michigan, this position offers an exciting opportunity to make a significant impact within the organization.
Job Responsibility:
Develop and implement comprehensive marketing strategies to enhance brand visibility and strengthen market presence
Lead the planning and execution of campaigns across digital, social media, video, television, and traditional platforms
Manage and refine brand identity to ensure consistency and alignment with organizational goals
Collaborate with cross-functional teams to create compelling content that resonates with target audiences
Utilize data analytics to assess campaign performance and adjust strategies for optimal outcomes
Oversee the creation and management of email marketing campaigns to boost engagement
Drive initiatives to increase brand awareness and foster customer loyalty
Mentor and lead a marketing team, fostering growth and development with attention to detail
Stay updated on industry trends to ensure innovative and effective marketing practices
Coordinate with external vendors and partners to execute marketing projects effectively
Requirements:
Minimum of 5 years of experience in marketing, preferably within B2C, construction, or home services industries
Proven expertise in digital marketing, including social media, email campaigns, and video content
Strong ability to plan and execute impactful marketing campaigns
Solid understanding of brand management and creative content development
Experience in analyzing marketing data to improve performance and ROI
Excellent leadership skills with a track record of developing and managing high-performing teams
Exceptional communication and collaboration abilities
Familiarity with both traditional and modern marketing platforms