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We are looking for a Freelance Marketing Manager for a top fashion company in New York, New York! The CRM Targeting Specialist will support and drive the email, direct mail, sms/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
Job Responsibility:
Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
Ensure overall success of daily operations
Serve as contact for all day-to-day email production item across multiple Optical brands
Actively participate in weekly production meetings with cross functional team members
Requirements:
Bachelor’s Degree in Marketing, Analytics, or related field
3+ Year’s of Experience
Experience trafficking activities across multiple team members/functions
Experience using a trafficking tool or production management software to coordinate activities
Ability to problem solve and exercise critical thinking in a technical environment