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SRG are looking for a marketing manager for a leading higher education institute based in London. The Marketing Manager implements an integrated global marketing strategy to attract and convert a strong, diverse pipeline of applicants to education programmes.
Job Responsibility:
Deliver marketing plans that support student recruitment targets and diversity objectives
Support strategic development of The Bartlett's marketing activity
Work closely with academic and professional services colleagues to articulate and promote the unique value of studying with the institute
Contribute to prospectus copy, CRM journeys, and key recruitment events
Build knowledge of departments and programmes
Work with communications teams on campaigns
Align with the institute's marketing strategies
Deliver programme-level marketing plans
Create digital content and manage paid media
Manage student ambassadors
Deliver Open Days and conversion events
Report on marketing performance
Analyse dashboards and applicant feedback
Conduct competitor analysis
Line manage the Marketing Officer
Support budget planning and ROI reporting
Ensure GDPR, CMA and accessibility compliance
Apply EDI best practice
Support climate action commitments
Requirements:
Experience delivering marketing plans and campaigns in complex stakeholder environments
Experience in cross‑channel digital marketing and event promotion
Experience using data analytics, dashboards, KPIs and competitor evaluation
Knowledge of GDPR (2018), CMA guidance and public‑sector accessibility requirements
Experience contributing to Equality, Diversity and Inclusion initiatives
High digital literacy: CRM, social media, content creation, CMS
Excellent organisational and prioritisation skills
Outstanding verbal/written communication and attention to detail
Ability to work collaboratively and independently as required
Innovative thinker committed to high‑quality outputs