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Kriyadocs is hiring a Marketing Manager to lead brand strategy, demand generation, and multi-channel campaigns that drive qualified pipeline and revenue growth. Report to the leadership team in our Chennai hybrid office. Join a high-performance culture focused on ownership, metrics, and innovation in publishing technology.
Job Responsibility:
Develop and execute account-based marketing (ABM) campaigns targeting top accounts to build $10M+ pipeline and 100 MQLs
Lead content, thought leadership, social media, email, and digital channels for consistent brand voice and engagement
Plan industry events (STM, ALPSP, London Book Fair) and Kriyadocs' Publisherspeak for maximum ROI and leads
Collaborate with Sales, Product, and Services on joint initiatives, case studies, and media outreach
Own marketing budget, SOPs, weekly KPI reporting, and monthly reviews with <X% variance
Requirements:
6–10 years B2B marketing experience (SaaS/publishing/tech services preferred)
Proven track record in ABM, demand gen, digital marketing, and event ROI
Tools: HubSpot/Marketo, Salesforce, Google Analytics, Jira
Strong data analysis, storytelling, and cross-functional collaboration skills