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Marketing Manager

India, Chennai · Job Posted April 05, 2026
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Job Description

Kriyadocs is hiring a Marketing Manager to lead brand strategy, demand generation, and multi-channel campaigns that drive qualified pipeline and revenue growth. Report to the leadership team in our Chennai hybrid office. Join a high-performance culture focused on ownership, metrics, and innovation in publishing technology.

Job Responsibility

  • Develop and execute account-based marketing (ABM) campaigns targeting top accounts to build $10M+ pipeline and 100 MQLs
  • Lead content, thought leadership, social media, email, and digital channels for consistent brand voice and engagement
  • Plan industry events (STM, ALPSP, London Book Fair) and Kriyadocs' Publisherspeak for maximum ROI and leads
  • Collaborate with Sales, Product, and Services on joint initiatives, case studies, and media outreach
  • Own marketing budget, SOPs, weekly KPI reporting, and monthly reviews with <X% variance

Requirements

  • 6–10 years B2B marketing experience (SaaS/publishing/tech services preferred)
  • Proven track record in ABM, demand gen, digital marketing, and event ROI
  • Tools: HubSpot/Marketo, Salesforce, Google Analytics, Jira
  • Strong data analysis, storytelling, and cross-functional collaboration skills
  • Bachelor's in Marketing/Business (MBA a plus)

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