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We are recruiting a hands-on Marketing Manager to be responsible for working across our B2B brands, which provide a variety of multimedia content including print and digital magazine, event, webinars, website and online profile, podcasts and videos. We are looking for a talented marketer with a track record of delivering highly integrated and optimised marketing campaigns on behalf of our clients to broaden awareness and increase reach whilst providing performance metrics and campaign analysis.
Job Responsibility:
Develop and implement a multi-channel digital and offline marketing strategy across the product suite to promote the brand
Readership and audience acquisition marketing
Full management of client/ product marketing function, including digital and lead generation acquisition for the brand
Act as brand champion, ensuring adoption of best practice, cross-promotion and knowledge of the industry over time
Track industry and marketing developments, reporting findings to all stakeholders
Track and report regularly on campaign results (print, digital, social, PPC/SEO, contras) identifying successes and areas for improvement
Inform and improve campaign performance through use of data and analytics
Manage and track agreed marketing spend for the brand
Support with the production of collateral including media planners, reports and surveys
Attend internal and external training and development events as required
Requirements:
2 years’ experience at Marketing Manager level or equivalent within events, B2B media or similar environment
B2B experience working with client campaigns, is desirable
Strong digital marketing campaign experience, particularly email marketing and social media (ideally with LinkedIn advertising experience too)
Proven track record of success with demonstrable metrics for growing brand reach, delivering successful campaigns and achieving key objectives such as revenue targets in a commercial environment
Basic understanding and working knowledge of legislation including GDPR and advertising best practice
Excellent communication, organisation, and time management skills
Ability to deliver quality work in a fast paced and high-volume deadline driven environment
Ability to manage a full campaign from start to finish and able to manage several projects at once under tight deadlines and accommodate rapid changes
Experience in people management and coaching a small team
Data driven and analytical
Excellent IT skills: Microsoft Office is essential, including Word and Excel
Digital systems including CRM, online marketing tools and social media
Adobe creative packages would be advantageous but not essential
Nice to have:
B2B media experience
Events experience
People management
Adobe creative packages
LinkedIn advertising experience
What we offer:
Hybrid working (2 days in the office)
Pension contribution
Free car parking
Benefits platform with discounts, wellness and engagement tools
Christmas closure
Company events
Supportive, flexible working environment
Amazing opportunities for personal and professional development
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