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Ready to drive the growth of a trusted, 65-year-old family-owned business? We are seeking a strategic, results-oriented professional to lead all marketing efforts, focusing on customer acquisition, retention, and brand visibility for our HVAC, Oil, and Plumbing services across Long Island.
Job Responsibility:
Design, implement, and manage comprehensive marketing campaigns (digital, direct mail, traditional media) to achieve customer acquisition and retention goals
oversee all digital marketing channels, including SEO/SEM, website management, email marketing, and social media presence
focus on creating effective campaigns that generate high-quality leads for our Service, Installation, and Plumbing departments
maintain consistent brand messaging across all platforms, ensuring our 5-star service reputation is highlighted
manage the marketing budget efficiently, tracking ROI and adjusting strategies based on performance data
track, analyze, and report on key marketing KPIs (website traffic, conversion rates, cost per acquisition), providing actionable insights to the leadership team
oversee the development of marketing collateral, case studies, videos, and website
Requirements:
Minimum of 5 years of progressive marketing experience
at least 2 years in a management or leadership role
demonstrated track record in managing successful digital marketing campaigns (SEO, PPC, Social) and driving measurable lead growth
experience marketing a service-based business (HVAC, home services, or contracting industry preferred)
strong analytical skills with proficiency in tools like Google Analytics, CRM software, and email marketing platforms
excellent written and verbal communication skills
ability to create compelling ad copy and campaign messaging
Bachelor’s degree in Marketing, Business, or a related field is preferred
Nice to have:
Experience in HVAC, home services, or contracting industry
What we offer:
Full Health, Dental, and Vision insurance available
401(k) plan with a generous company match
generous Paid Time Off (PTO) and Paid Holidays
direct mentorship from senior accounting staff and management, providing a clear path for professional development and career advancement