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We are seeking a dynamic and results-driven Marketing Manager to join our hotel team. The Marketing Manager will be responsible for developing and executing innovative marketing strategies to drive brand awareness, increase occupancy, and enhance guest engagement. This role requires creativity, strategic thinking, and a deep understanding of the hospitality industry.
Job Responsibility:
Develop and implement marketing campaigns to promote the hotel’s services, amenities, and events
Oversee all digital marketing initiatives including SEO, email marketing, PPC, and social media
Manage the hotel’s website and ensure content is current, engaging, and aligned with brand standards
Collaborate with the Sales team to create promotional materials and sales tools
Organize and promote events, packages, and seasonal promotions to boost revenue
Monitor and analyze market trends, competitor activity, and guest feedback to refine marketing strategies
Manage relationships with external agencies, photographers, and media partners
Ensure consistent brand messaging across all platforms
Track marketing performance metrics and prepare reports for senior management
Coordinate public relations activities and influencer collaborations
Requirements:
Bachelor’s degree in marketing, Business, Hospitality Management or equivalent experience preferred
2–5 years of marketing experience, preferably in the hospitality or tourism industry
Strong knowledge of digital marketing tools and analytics platforms (Google Analytics, Meta Ads, etc.)
Excellent written and verbal communication skills
Creative, organized, and detail oriented
Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus
Familiarity with CRM and hotel property management systems is an advantage
Nice to have:
Experience with graphic design tools (e.g., Canva, Adobe Creative Suite)
Familiarity with CRM and hotel property management systems
What we offer:
Highly competitive wages
An exceptional benefit plan for eligible associates & your family members
401K matching program for eligible associates
Flexible scheduling
Discounts with our Crescent managed properties in North America for you & your family members