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Enhance the brands' potential by defining and implementing the strategic brand plan to serve patients.
Job Responsibility:
Maximize the brand potential at the national level
Lead and partner with Brand Teams, including Medical, Market Access, Regulatory, Sales, Supply Chain, and other related functions and partners, to increase the brand performance
Develop the annual brand plan, design, and implement all related marketing activities, including budget control
Understand business dynamics, identify business opportunities, and build strategies accordingly to improve brands' potential at a national level
Partner with regional and global Marketing Teams to understand global strategies and implement them locally where applicable
Work with the sales team and plan field visits to acquire feedback and market insights
Craft and implement tactical plans in line with the strategy
Partner with the sales force to ensure the brand strategies and tactics are cascaded optimally
Develop short-and long-term financial forecasts working closely with business partners
Propose national sales target and achieve agreement with the Business Unit Head and Sales/District Managers
Coordinate competitive intelligence and drive competitive action plans
Collaborate with other PMs in the Franchise Team on joint projects
Recruit and lead external vendors in specific projects
Promote a culture of innovation and collaboration across the team
Requirements:
Bachelor’s degree in science/pharmacy
Proven experience in pharmaceutical industry
Track record of developing successful plans and delivering positive performance
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